MARKETING BLUEPRINT Wilson's sold quite a few of his images to local stock agencies who needed a beach shot or an aerial showing a particular area in town. Yet, his studio has only recently begun to catalog his
And with good reason. Scores of clients provide a steady stream of assignments, as do the leads he derives from his website, www.gregwilsonphoto.com, and his presence on the ASMP website, www.asmp.org.
He also sends targeted mailings to a select group of 20 or so prospects he really wants to reach. "Posters created for specific clients can be tremendously effective," says Wilson. "Do that a couple of times and they'll know you're serious about them, that you know what they're about, what their needs are, and are obviously capable of meeting those needs."
The studio periodically produces portfolios showcasing pieces designed for specific clients. Explains Wilson, "If their primary work is commercial spaces, we'll pull together some of the commercial and public spaces we've photographed and create a series of 8x10s. Then maybe the next time, we'll send them a poster."
The core of his studio's success is his rock-solid support team: assistant Steve Cartano, "the
He also relies on the agency that developed his marketing blueprint years ago. "Pete Blews of Blews & Ritchie Advertising knew right away I was used to running everything myself. He asked for some extra time to learn how to guide me instead of my using them as an order taker. We discussed who my clients are, who I want as clients, and in what direction I see my business growing. I feel really good about what they've done for us over the years."
Wilson describes himself as "just about the luckiest person on the planet, doing what I absolutely love to do and wouldn't want to do anything else."
Why? The answer is simple, yet so powerful. Wilson knows if he does his job just right, he'll hear the sweet sound of another "Wow!"
GREG WILSON'S GEAR BOX
Sinar C & F 4x5 view cameras
Nikon F3, F2
Kodak DCS 660
White Lightning strobes Norman strobes Photogenics Lowel Tota, Omni, and Pro-lights
Fuji RTP II Kodak E-100SW and E-100GX
Imacon Flextight P2 Scanner Mac G4s Adobe Photoshop, Illustrator, GoLive Cumulus Epson 1280 and 10000 printers
Tundra bags Gitzo tripods