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Magazine Article

  


A Taste for Art



"It breaks things up and keeps you on your toes, creatively." To illustrate his point, he mentions several works in progress: an architecture assignment for an annual report, discussions a book project with a restaurant owner, and bidding on a huge advertising shoot that will involve several savory food images.

His own business and marketing director, Green knows that staying on top of things is the name of the game. Sourcebook ads, direct mail pieces, a tantalizing website, and one-on-ones with prospective clients are all part of his winning mix. Still, he concedes, word-of-mouth remains the best way to earn and retain clients.

Whether he's capturing food, products, buildings, or people, Green imbues his images with a flavor, vitality, and style that leave his viewers hungering for more.


JEFFREY GREEN'S GEAR BOX

Medium-Format Camera
Hasselblad 501CM

Large-Format Camera
Arca-Swiss F-Line 4x5

Lighting
White Lightning monolight strobes
Arri hotlights

Film
Kodak Ektachrome 100VS
Fujichrome 64 Tungsten RTPII
Polaroid Type 54 B&W


   







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