Magazine Article



cowgirl photo
The right pose is extremely important. Never let the sun streak across a face or nose. Look for overhangs to block raccoon eyes. Kirk Voclain
© Kirk Voclain

boy with tuba
Weve always felt the best consumer trend is to give unparalleled customer service. There is no complaint area here; its called take care of the problem immediately. Michael Ayers
© Michael Ayers

photo of Noelle
Keep your head out of the sand. Dont try to be like the teens, but figure out exactly what it is they like and want. Kalen Henderson
© Kalen Henderson

photo of Vanessa
Analyze their mannerisms and provoke expressions that you notice. Make their parents go, Ah, Ive seen that look before. Claude Gagnon
© Claude Gagnon

photo of James
© Kirk Voclain Photography

photo of Meghan
© Kirk Voclain Photography

photo of Malissa
© Claude J. Gagnon Professional Photography

girl in water
© Claude J. Gagnon Professional Photography

puzzle photo
© Henderson Photography, Inc.

couple on a bench
© Henderson Photography, Inc.

bat on fire
© The Ayers, Inc.

boy juggling balls
© The Ayers, Inc.

The multi-image wallets are great for marketing, too. Often, Ayers makes a few extras, backs them with a magnet, and gives them to seniors to stick up in their lockers to provoke word-of-mouth. The trick to that, says Ayers, "is you have to weigh what you 'give' away." For example, customers are offered a complimentary "family portrait session," which includes a number of free prints, but parents always end up buying more.

Bionic women and Harley-Davidsons aside, this year, it's what seniors want, seniors get. According to Ayers, most kids would get laughed at if they went to a studio and said they wanted to be photographed with their horse. He says, "Let's go! Where's the horse?"