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SUPERSTAR SENIORS
The right pose is extremely important. Never let the sun streak across a face or nose. Look for overhangs to block
raccoon eyes.
– Kirk Voclain
© Kirk Voclain
We’ve always felt the best consumer trend is to give unparalleled customer service. There is no complaint area here; it’s called take care of the problem immediately.
– Michael Ayers
© Michael Ayers
Keep your head out of the sand. Don’t try to be like the teens, but figure out exactly what it is they like and want.
– Kalen Henderson
© Kalen Henderson
Analyze their
mannerisms and provoke expressions that you notice. Make their parents go, “Ah, I’ve seen that look before.”
– Claude Gagnon
© Claude Gagnon
© Kirk Voclain Photography
© Kirk Voclain Photography
© Claude J. Gagnon Professional Photography
© Claude J. Gagnon Professional Photography
© Henderson Photography, Inc.
© Henderson Photography, Inc.
© The Ayers, Inc.
© The Ayers, Inc.
The multi-image wallets are great for marketing, too. Often, Ayers makes a few extras, backs them with a magnet, and gives them to seniors to stick up in their lockers to provoke word-of-mouth. The trick to that, says Ayers, "is you have to weigh what you 'give' away." For example, customers are offered a complimentary "family portrait session," which includes a number of free prints, but parents always end up buying more.
Bionic women and Harley-Davidsons aside, this year, it's what seniors want, seniors get. According to Ayers, most kids would get laughed at if they went to a studio and said they wanted to be photographed with their horse. He says, "Let's go! Where's the horse?"
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