Magazine Article


Spring Cleaning for Photo Manufacturers

Woodland also called the move "a good boost for our area" both economically and culturally.

"They're a great bunch of folks. They offer arts initiatives in our area that further photography. They're a progressive company and that matches well with us."

Atsushi Yoneda (l.) was named president and CEO of Fuji Photo Film U.S.A., while Nikon Inc. tapped Toshiyuki Masai (r.) as its president and CEO.

New Leadership at Fuji and Nikon

Fuji Photo Film also made waves in Tokyo last month, announcing it had named Atsushi Yoneda to take over as president and chief executive officer of its American subsidiary, Fuji Photo Film U.S.A. Yoneda will replace Yasuo "George" Tanaka who has led the company since 1998. Tanaka has been appointed chairman, a new position at Fuji.

"Fujifilm U.S.A. has grown and prospered during a period of great change under George Tanaka's leadership," Yoneda said. "He has strengthened our organization while successfully marketing new digital products and technologies to the various industries we serve. At the same time, he has reinforced our company's commitment to those industries, to our customers, to our employees and to our communities, and I share his commitment to these important constituencies."

Yoneda was appointed executive vice president of Fuji Photo Film U.S.A. in 2001 and senior executive vice president in 2003. He joined the parent company in 1965 and serves as corporate vice president.

Meanwhile over at Melville, NY-based Nikon Inc., Toshiyuki Masai has been named president and CEO. Masai, who has been with Nikon for nearly 25 years where he has overseen photo and instrument business in over 40 countries, will take over for Jack Abrams who has retired.

"Digital technology has become a core strength for Nikon Inc," said Makoto Kimura, managing director and president of the Imaging Company at the Nikon Corporation Japan. "Under Mr. Masai's guidance and direction, Nikon Inc. will continue to aggressively pursue new opportunities to remain competitive and to secure new growth in the future.

Masai has held top management positions in several Nikon subsidiaries in a range of markets. He has recently been based in Tokyo where he served as general manager of corporate communications for Nikon Corporation Japan.