Magazine Article


Getting Past the Hype At PMA 2004

The new Polaroid Image1200 was designed with the sophisticated photographer in mind. The camera incorporates a number of advanced features including a pivoting color LCD viewfinder, similar to those on a camcorder's viewfinder, which allows users to preview the image prior to taking the picture.

Fujifilm underscored its ongoing commitment to providing consumers with a choice of cameras across formats with the announcement of three new 35mm film cameras, and a new APS film camera.

The new Zoom Date 120V and 135V cameras are full-featured, compact 35mm point-and-shoots incorporating Fujifilm's drop-in loading. The Zoom 60W brings the advantages of wide-angle photography to entry price-point cameras.

A consistent top seller since its introduction, Fujifilm's Q1 has brought eye-catching style to the point-and-shoot camera category. The new Q1 Zoom adds a 2x zoom to the widely popular Q1 design.

Photographic Papers

At the PMA show, Agfa showcased the company's two new photographic papers specially developed for digital printers, and especially suitable for use in new high-performance printers.

Agfacolor Sensatis Paper, the new digital premium paper, replaces Agfacolor Prestige Digital Paper. The new Agfacolor Splendix Paper, part of the standard range, complements it. Agfa began introduction of the new range of paper in September with Agfacolor Type 12 and Prestige 3 papers, primarily for use with optical exposure systems.

Kodak Introduced a new Professional POLYCONTRAST IV RC Paper for B&W printing. The new paper offers improved detail in the highlights with an excellent tonal scale, while maintaining very rich blacks and clean white reproduction.

The Paper comes in four surfaces, including the new, fine luster (D).

The POLYCONTRAST IV RC Paper is geared toward the professional fine art or commercial photographer who appreciates the artistry of B&W printing, as well as the photography student.

The paper will be available in the U.S. and Canada in Q2 of 2004.

Film Emulsion Debuts

Virtually everyone in the film manufacturing business had new emulsions on display at PMA 2004, proving that film is alive and well in this age of the digital camera.

Ferrania Imaging Technologies
displayed new, high color fidelity 400 and 800-speed photographic films. Ferrania will be marketing the new FG PLUS color print films under its own Solaris brand and as part of its extensive private-label program.

Kodak's new emulsions for the consumer market include Kodak PLUSDigital, Kodak High Definition and Kodak MAX Versatility films.

Kodak PLUSDigital Film for 35mm and APS is Kodak's easy and inexpensive way for consumers to get digital pictures without a digital camera. The PLUSDigital films will hit stores in May.

Other announcements included the enhancement of Kodak MAX Versatility Plus, 800-speed film for low light and fast action shooting.

Two new films for the professional included Kodak Professional ULTRA COLOR and Kodak Professional BW400CN. In addition, Kodak showed an improved Portra 800 emulsion.