Magazine Article


Stocking Holiday Products

Pakor also offers a variety of heat transfer products that let you create photo gifts for your customers. These include mugs, mousepads, puzzles, shirts, hats, ornaments, and more. Retailers can also outsource photo gift fulfillment to Pakor.

Collector's Gallery's ( line of slip in photo cards has been expanded this year with the introduction of a number of new designs in the Foil Accent, Jumbo, Corner Mount, Embossed and Holiday Border lines. The cards are available with a pre-printed greeting or blank inside. Except for the Jumbo cards, the rest are 5x7-inch cards which accommodate both 4x6- and 3 1/2x5-inch photos in vertical or horizontal orientations. The Jumbo Holiday Photo Cards are slightly larger than 5x7-inches in size and hold 4x6-inch prints. An entire line of Holiday Event Folders were recently introduced-great for the event photographer.

Collector's Gallery offers retailers both early buy and volume discounts.

Taprell Loomis ( offers a line of festive greeting cards, and other designs-which hold individual 4x6- or 3 1/2x5-inch prints-available in shrink-packs of 10 cards with envelopes. A counter display unit comes free with the purchase of 20 packs.

Kristin Elliot ( offers a line of slip-in greeting cards in holiday, textured and everyday varieties. Two sizes of holiday cards are available: the 5x7-inch cards hold a 3 1/2x5- or 4x6-inch photo while the 6x8-inch cards can hold a 4x6- or 5x7-inch photo. This year, the company introduces six foil stamped cards in the larger size. Kristin Elliott packages the cards in boxes of 10, or they can be purchased in bulk.

Magnetic photo frames in everyday and holiday designs are also available from Kristin Elliott. Holiday in-store displays and other holiday merchandising programs are available for retailer customers.

Slip-in holiday card from Kristin Elliot.

Winthrop Atkins ( offers a large variety of slip in frames, announcements, memory books, gift tags, Mail-A-Ways, and easels-all designed to embellish photographs.

This year Winthrop Atkins has added all occasion photo albums which are individually shrink-wrapped with four pages. Each page displays two 4x6-inch photos. Utilizing a three-ring binder, additional pages can be added to the albums.

Also new this year are die-cut, embossed photo frames to display 4x6-inch photos in either horizontal or vertical orientation. Hanging tabs and a pull-out easel back mean they can be displayed a number of ways.

The designs encompass all occasions including the gift giving holidays, New Baby, and more. Many of the types of photo cards/frames come with display boxes with the order of multiple units.

For those folks just wanting to send out a photo-suggest a photo postcard. PhotoPOSTOS ( offers a variety of designs, that come in a counter display box you can place right next to the cash register. The designs compliment your customers' photographs, giving them a whimsical flair.

Shot2Go ( also offers postcard photo mailers.

Big Nose ( offers retailers a number of gift related items that are great to sell year round. A counter-top display box holds pre-packaged mailers, each offering one of a number of unique photo items. You sell the mailers to your customers and they send their photographs to Big Nose to be turned into photo puzzles, photo gift wrap, posters, and more.

(top right) Collector's Gallery's Holiday Borders Prepack-cards in a counter display box.

(left)Whimsical Neil Enterprises snowman figure cradles a photo.

(bottom right) Slip-in holiday card from Taprell Loomis.

The Personalization Station ( also offers a number of personalized gift kits you can sell. Once your customers purchase a kit, they simply send their photo directly to The Personalization Station for fulfillment. The company's large variety of photo gifts include snow globes, hats, tote bags, tee shirts, seasonal items and more.