Magazine Article


Digital Cameras Can!

This year Sony introduced two new CD Mavica models to its line of digital cameras that record images to 3" CD-R/RW discs. The MVC-CD350, geared towards the novice and the MVC-CD500-with an added Carl Zeiss lens-to the advanced photographer.

Images are archived onto the CD as they are recorded, so there is no chance of accidentally deleting photos. This process makes the CD Mavica models popular with those folks who are interested in archiving all of their photos. Simply place the CD into the computer's CD drive to access the images.

"Our strategy centers on making technology easy-to-use," said Steve Haber, senior VP for Sony Electronics' Digital Imaging Products Division. "By matching the design of these new CD Mavica cameras to a wide variety of users' tastes, more consumers will be able to enjoy the unique advantages of CD photography."

Fuji-Super Duper CCD With the Finepix F700, Fuji will be upping the ante on its innovative Super CCD. Dubbed the Super CCD SR (for Super Dynamic Range), the new technology, according to Fuji, doubles the number of pixels on the chip, offering 3.1 million large pixels (S) with high sensitivity to light, and 3.1 million smaller pixels (R) with low sensitivity to light, resulting in a dynamic range of four times that of previous Super CCDs. Or, in other words, you may as well call it the Super Duper CCD.

Consumers though are apparently going to have to wait a little longer for the camera. According to Digital Photography Review, the F700 has been delayed again, this time 'til October 2003. In April, Fujifilm announced the F700 would be delayed until Summer 2003, for the same reason cited recently, "A delay in material procurement."

If the camera does half of what Fuji says it will, the F700 will be worth the wait for your customers. In addition to the Super CCD SR, the F700 has a sleek metal body that recalls traditional film-camera design with the viewfinder centrally located.

Pentax-Mini Me and You Another hot feature of digital cameras is the form factor or design. Mostly though, the battle for consumer digital cameras is about a reduction in size. With each generation of digital cameras sporting smaller and smaller designs, one wonders how much smaller they can get.

Recent debuts by a number of manufacturers have hit upon consumers' desire to carry a digital camera with them unobtrusively wherever they go. These sexy little numbers fit well in a pocket or purse.

Pentax's Optio S, which debuted earlier this year, fits 3.2 MP and a 3x optical/12x combined zoom into a body that squeezes nicely into an Altoids tin. "Don't let the size fool you. This is one well-built camera, which just happens to be the right size for a shirt pocket or purse," said Pentax Sales and Marketing Director Jim Leffel.

A patented sliding lens zoom mechanism allows the lens to fully recede into the housing, thereby protecting the lens. Smaller circuitry within the camera further helps to minimize its size.