Magazine Article


Let's Simplify Digital Photography

By selling these additional accessories you will be adding some profit to the "profit-less" sale of a digicam. You will also be reducing the number of unhappy digicam buyers, and thereby, you will have reduced the quantity of digicam returns. Not a bad thing altogether.

But the biggest favor you can do for your customers is to not sell them a digicam that is difficult to use.

Unfortunately, because there are so many confusing models out there, you will have to spend some time and effort finding out which digicams are the easiest. It may take awhile, but believe me, your customers will thank you for it in the long run.ptn

Gary Kovak is the pen name of a long-time photo engineer in Florida. He can be reached at

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