Magazine Article


The State of the Imaging Industry


Catching the Consumer's Eye
by John Clough, President, Casio, Inc.

With an estimated 8.2 million digital cameras sold in the U.S. in 2002, and an estimated 11.5 million slated for 2003, the state of the digital photographic industry is a healthy one. And there's no doubt that digital cameras are really catching the eye of the consumer as they become more affordable and easier to use than ever before.

Advances in digital photographic technology enabled Casio to bring out the QV-R40, a 4.0 megapixel camera that boasts the fastest power up time in the industry-one second-as of July, 2003. The camera has a 0.01-second release time lag, which is the time from when the shutter release is fully depressed with the monitor screen and built-in flash turned off and focus locked.

Casio's EXILIM line of ultra-slim digi

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