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WIDE-FORMAT PRINTING In the Photo Lab
What to look for when buying a wide-format inkjet printer


Canon
Epson
HP

Flacko agrees, "You want to buy the biggest printer that can fit in your lab, while keeping the cost down for a reasonable ROI. You don't want to turn away a customer because they want a print bigger than you can make."

With more and more pros adding such printers to their studios, you must distinguish yourself as the best output provider.

Wolf says labs should focus on the service and expertise they can offer. He says, "Many photographers have difficulty achieving consistent quality without significant experimentation or trial-and-error. Successful pro labs also work with their customers, using customized setups or hands-on guidance: providing workflow recommendations, adjustments, and profiles." He suggests that labs should ask their pro photographer customers if they'd rather be out shooting and making more money, or in their digital darkroom, struggling with their printing.

Placko concurs, "It's all about time and money. Photographers make their money taking pictures, not printing pictures. Quick turnaround of products that are priced for resale is key."

And don't forget other custom offerings your store or lab can provide-B&W fine-art printing, banners, invitations, book making, embellished canvas-to your customers, especially the prosumer and pro photographers.




Check the manufacturer's websites for details on the products they offer:

Canon www.usa.canon.com HP www.hp.com
Epson www.epson.com Oce www.oceusa.com
Fujifilm www.fujifilm.com Roland www.rolanddga.com


   







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