Magazine Article


PTN's State of the Industry 2007
PTN takes its annual look at the State of the Imaging Industry, its effects on retailing and where industry pundits see us heading in 2008.

John Loiacono; Adobe
Bill Mccurry; Mccurry Assoc.
Eliot Peck; Canon
Bill Heuer; Casio
Gary Shapiro; CEA
Chris Howard; Durst
John D. Lang; Epson
Bing Liem; Fujifilm
Rich Duncombe; HP
Christopher Chute; IDC
Alan Bullock; Infotrends
James Chung; IPC
Brent Bowyer; IPI
Machiko Ouchi; Jpeai
Mark Leathem; Kingston
Brad Kruchten; Kodak
Jeff Cable; Lexar
David Lee Nikon
Tina Tuccillo; Noritsu
Liz Cutting; NPD
Jim Dicarlo; Olympus
Richard Campbell; Panasonic
Ned Bunnell; Pentax
Ted Fox; Pmai
Matt Knickerbocker; Pmda
Mike Worswick; Pro Group
Stewart Henderson; Samsung
Wes Brewer; Sandisk
Toru Okada; Sony
Korosh Delnawaz; Whitech
Tim Sexton; ZBE

PMA's Fox adds, "Going beyond traditional prints for profit is substantiated by PMA marketing research, which indicates spending in major photo categories: digital cameras, printing, photo books, calendars, greeting cards, posters, and other custom items, as well as home printing consumables grew 11.2% in '06 compared to '05. Total spending grew from $9.9 billion in '05 to $11 billion in 2006. The best performing digital category, in terms of growth in '06 was custom photo products and services. Demand for these products grew almost 51%, from $461 million in '05 to $694 million in '06."

Growth Ops.

"In the past 1020 years, the photography industry has undergone the biggest transformation in its history, so it may be tempting to think that now that we've largely completed the transition from analog to digital, we can all relax for a while," says John Loiacono, Sr. VP, Creative Solutions Business Unit, Adobe Systems Inc. "The reality is that the photography industry is simply the latest market to go hightech, and it will now be subject to the same rapid advances that characterize all hightech industries. Until recently, developments in the digital imaging market aimed to emulate the quality of film. Now that we've passed this hurdle, we must continue to push the power of digital to create and experience in ways that were inconceivable in the past."

Consumers store photos and video clips in a variety of locations, including memory cards, on computer, external hard drives, CDs/DVDs, online services, or even the camera, cameraphone, or camcorder itself. "Tapping into this library of photos on demand from almost anywhere in the world is where the newest opportunities will come from. It is through the creation and usage of digital imaging ecosystems, with products and services that allow consumers to access their photo stories any time, anywhere, regardless of where they are stored or the device used to view them, that the power of digital photos will truly be unleashed," says Bullock.

"The companies that enable access to and management of consumers' images will have significant influence on what people do with them, including where and how they are monetized," Bullock concludes.