Magazine Article


Small Business Advisor:

Measuring Customer Value
To borrow a phrase from Capital One® "What's in your wallet?®"

Paul Rinaldi is the managing member of PenEm Group, LLC (P.O. Box 4161, Middletown, NJ 07748, (732) 615-9747), business advisors specializing in small-business marketing and strategic planning. He is a 25-year-plus industry veteran, currently assistant director of the Monmouth/Ocean Small Business Development Center, a lecturer, and a marketing and business adjunct at a local college. If you have a business question or article suggestion, he can be reached via email at: