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Diversification and Adaptation to Market Demands Gives Second-Generation Retailer Edge Over His Competition
Todd Fitzgerald in the new design center in Kingston.
The exterior of the flagship location in Kingston, NY. This store is located in a strip mall in the local business district.
The main camera counter at the Kingston location. Note the signage above the counter, touting Artcraft as “Your digital camera expert.”
Assistant lab manager Marci Hogan (seated at front) and Charles Ralff, imaging specialist working in the Kingston location’s lab.
Frameshop manager Blake Dews works with a print. Just added this year, the custom matting and framing business has been a revenue generator.
The kiosks are under a canopy, cutting down on ambient light. Note the photo mugs on the counters, camera bag in the netting, and kids’ table with toys.
Large signage directs customers to the display racks with the accessories they are looking for.
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