Magazine Article


It's Not Your Grandmother's Photo Store - Or Is It?
Marketing to the 55-and-Over Set

This group is not likely to shop at a big-box electronics retailer and rarely purchase imaging products online.
Consumers 55-plus prefer to print their images at home over store visits or online ordering.
This group prefers Olympus and HP digital camera brands.
Consumers 55-plus are brand-loyal and correlate brand image to perception of quality.