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It's Not Your Grandmother's Photo Store - Or Is It?
Marketing to the 55-and-Over Set
• This group is not likely to shop at a big-box electronics retailer and
rarely purchase imaging products online.
• Consumers 55-plus prefer to print their images at home over store visits or online ordering.
• This group prefers Olympus and HP digital camera brands.
• Consumers 55-plus are brand-loyal and correlate brand image to perception of quality.
• Consumers 55-plus prefer to print their images at home over store visits or online ordering.
• This group prefers Olympus and HP digital camera brands.
• Consumers 55-plus are brand-loyal and correlate brand image to perception of quality.
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