Magazine Article


Retailer Spotlight: 30 Minute Photos Etc.
Entrepreneurial Spirit Promotes His Business and the Industry 24/7

30 Minute Photos Etc. wall of fame
The 30 Minute Photos Etc. wall of fame features copies of the numerous newspaper and magazine articles the company and Mitch Goldstone were featured in, both in and outside the photo industry.
Mitch Goldstone
Mitch Goldstone is the co-founder (along with Carl Berman) and president of 30 Minute Photos Etc. in Irvine, CA.
Practices in place, picked up by Mitch Goldstone on a visit to Noritsu's corporate offices
Fresh flowers sit atop the front counter, and soft music plays in the background. Both practices were picked up by Mitch Goldstone on a visit to Noritsu’s corporate offices.

When I first approached Mitch with the idea to do this story on him, he was reluctant. “Why should I tell everyone what I do? Let them figure it out for themselves.” I’ve heard this argument before. But Mitch has as industry orientation and came to appreciate that whatever he could do to help others in the industry was the right thing to do. “Besides, by the time they figure it out, I’ll be two steps ahead,” he said. His two presentations at PMA are evidence of his willingness to share.

Why does Mitch spend so much time and energy on matters, both in and out of his business environment, that might be looked by others as beyond their ability of influence? Wouldn’t his business be better served if he devoted all of his passion to his commercial pursuits rather than tilting at windmills like the national credit card industry? He responds by quoting the anthropologist Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”