Magazine Article


PMA Unveils 2006 Show Highlights
The Complete Picture, Inspiration Center

DIMA, the Digital Imaging Marketing Association; PSRO, the Professional Scrapbook Retailers Organization; PPFA, the Professional Picture Framers Association; PIEA, the Photo Imaging Education Association; and PSPA, the Professional School Photographers Association, bring together a rich diversity of specialties.

“Each of the member associations may take on a different principle, value, or emotional connection; however, the common thread between all—including PMA—is a tremendous commitment to sustain the vitality of the industry and business profitability,” says Fox, “regardless of whether your main business is that of a [specialty] retailer, custom framer, scrapbook retailer, professional lab, or manufacturer.”

This year PMA adds the Build-Your-Own-Kiosk pavilion for retailers looking to distinguish themselves from the big-box chain stores by creating customized solutions that they can brand at the store level. “Our hope for the Build-Your-Own-Kiosk pavilion is to expose new ideas and self-service concepts to PMA attendees,” says Fox. There will be a series of presentations within the pavilion area throughout the show that will demonstrate to retailers how they can customize their kiosk solutions.

The Scrapbooking pavilion makes its return, and along with the exhibit space, PMA is organizing a full week of education to help retailers grow their scrapbooking business. Last year was the first that PMA erected a designated scrapbook pavilion. “A lot of effort has gone into this industry segment in the past year,” Fox notes.

For the second year in a row, the Custom Framing pavilion will feature more exhibitors than before. Improvements have also been made with regards to Custom Framing education and certification; and the International Framing Competition will be highlighted on the tradeshow floor.

The Mobile Imaging pavilion continues to grow. Fox describes some of the special programs for this pavilion: “We plan to host a daily panel of visionaries within the Mobile Imaging pavilion, which we think will help all PMA 2006 attendees to understand where this convergence is today, and what adjustments they need to make to be involved tomorrow.”

In addition to the trade-show floor, the pavilions, and the various Shoot-Outs—digital camera, printer, and kiosk—all offer added value to those attending PMA 2006. “We feel that these ‘special features’ of the PMA show are some of the most valuable efforts we can make from the attendee’s standpoint,” Fox says. “Where else can you go today and see all the relevant products being compared side-by-side on a level playing field constructed by the objective third-party industry association? Our number-one goal with these events is to add value to the PMA experience for our attendees and help them make informed business decisions on the products they buy.”