Magazine Article


2005 PTN's State of the Industry
Digital Has Arrived. Now What...

Ted Fox
Ted Fox,Executive Director, Photo Marketing Association Intíl.
Gary Shapiro
Gary Shapiro, President and CEO, Consumer Electronics Association
Bill McCurry
Bill McCurry, McCurry Associates
Machiko Ouchi
Machiko Ouchi, Executive Director, JPEA International
Lisa Walker
Lisa Walker, President, I3A
James Chung
James L. Chung, President, International Photographic Council
Ed Lee
Ed Lee, Director, Consumer Services & Photo Printing Trends Service, InfoTrends
Liz Cutting
Liz Cutting, Senior Account Manager, NPD Techworld
Brent Boyer
Brent Bowyer, President and CEO, IPI (Independent Photo Imagers)
Mike Worswick
Mike Worswick, President, PRO (Photographic Research Organization Inc.)
Bryan Lamkin
Bryan Lamkin, Senior VP, Digital Imaging and Digital Video Business Unit, Adobe Systems
Bing Liem
Bing Liem, President and CEO, AgfaPhoto USA
Mark Roth
Mark Roth, President, Argraph Corporation
Paul Wild
Paul Wild, President, Bogen Imaging, Inc.
Eliott Peck
Eliott Peck, VP and GM, Sales, Canon U.S.A. Inc.ís Consumer Imaging Division
John Clough
John Clough, President, Casio, Inc.
Dan Schwab
Dan Schwab, VP, Marketing, D&H Distributing†
Martin Wood
Martin Wood, CEO, Delkin Devices Inc.
Kevin R. Donohue
Kevin R. Donohue, CEO, Digital Portal Inc.
Jaime Cohen
Jaime Cohen, GM & VP, Americas Region, Digital & Film Imaging Systems, Eastman Kodak Company.
John Lang
John Lang, President and CEO, Epson America, Inc.
Atsushi Yoneda
Atsushi Yoneda, President and CEO, Fuji Photo Film U.S.A., Inc.
Joe Murphy
Joe Murphy, Regional Sales Manager, GE/SANYO
Jack Showalter
Jack Showalter, President, Hasselblad USA Inc
Larry Lesley
Larry Lesley, Senior VP, Digital Photography & Entertainment, HPís Imaging & Printing Group
Doug Pircher
Doug Pircher, VP/GM, International Supplies
JVC logo
Todd Schrader
Todd Schrader, Senior VP, Sales & Marketing, Konica Minolta Photo Imaging U.S.A., Inc
Roger Horn
Roger Horn, President, Leica Camera
Jim Gustke
Jim Gustke, VP, Memory Card Business Unit, Lexar
Steve Giordano Sr.
Steve Giordano Sr., Chairman and CEO, Lucidiom, Inc.
Henry Froehlich
Henry Froehlich, Chairman, MAC Group
Richard Kacik
Richard Kacik, Director of Sales, Mitsubishi Digital Electronics America
David Lee
David Lee, Senior VP, Nikon Inc.
Shiro Kazuta
Shiro Kazuta, President, Noritsu America Corporation
Stewart Muller
Stewart Muller, VP, Olympus Imaging America
Monica Helmer
Monica Helmer, National Marketing Manager, Optical Group, Panasonic Consumer Electronics Company
Ned Bunnell
Ned Bunnell, Director of Marketing, Pentax Imaging Company
Ken Gerb
Ken Gerb, Senior VP, Sales & Marketing, Samsung
Nelson Chan
Nelson Chan, Executive VP & GM, Consumer & Handset Business, SanDisk Corporation
Tak Inoue
Tak Inoue, President, Tamron USA, Inc.
Steve Tiffen
Steven Tiffen, President & CEO, Tiffen
Pete Richichi
Pete Richichi, Executive VP, Sales & Marketing, Wynit

Eastman Kodak Company
Greater Customer Access To Images Opens New Doors

Jaime Cohen, GM & VP, Americas Region, Digital & Film Imaging Systems, Eastman Kodak Company.

To compete in today's volatile photo market, photo dealers and minilab owners will need to aggressively scale down their capital investment and labor expenses associated with a declining print volume base and declining price per print. The average imaging dealer will only be able to afford about 20-25% of the overhead they have today in 2008, when the market is roughly 80% digital. Additionally imaging retailers need to spread their investments to a broader range of printing solutions from home printers to low cost minilabs to kiosks and online solutions.

Each of these solutions requires some capital investment on the part of retailers and as the number of solutions available to consumers expands, retailers must be careful not to over-invest in any one solution.

Moving forward, we will continue to see innovation in the digital capture category, to make it easy for consumers to take high quality pictures and print them.

For digital cameras, video capabilities will continue to improve; we've already made a fantastic start with our V550 and V530 cameras. Additionally, we expect EasyShare One, with its Wi-Fi capabilities, to be a big benefit to consumers, and will continue to look for new breakthrough ways for consumers to take and share pictures.

On the printing front, we will continue to make it easy for consumers to print their digital pictures, whether at retail, home, or online. Kiosks continue to grow rapidly, and we expect that to continue. In addition, kiosk functionality will continue to expand, [to include] such as broader connectivity and enhanced consumer interface.

And with home printing, expect to see more cameras hard-bundled to printers, for an easy consumer experience.

In the online world, look for more ways to do more things with your pictures, which can either be delivered to home or picked up at retail, as well as opportunities to monetize unprinted images.

The industry historically has made most of its profit selling devices (cameras) image capture, consumables (film), or 4x6 prints. In the future with the switch from a 'capture -> print -> select' model, to a 'select -> save/store -> print' model, we will need to create consumer value and profit pools from custom output (calendar, mugs, posters, and from unprinted images (subscription services for storing and sharing unprinted images).

Additionally the industry needs to stop developing closed loop solutions that limit consumer options/locations for printing/sharing their images. Greater access to images beyond the original shooter will yield more profits in the end for the industry.

Epson America
Industry Must Encourage Consumers To Print Images

John Lang, President and CEO, Epson America, Inc.

As the digital camera becomes a fixture of our modern culture, consumers are creating a flood of images. Unfortunately, many of these may never be printed, which means a whole generation of images is at risk of being lost. Even if consumers are backing up their images on discs, they still have to sift through thousands of files to find the one they want, which is no simple task. And as the years go by, there is no guarantee that storage media or file formats will stay the same, or that people will be able to locate a particular file.

One of the simplest ways to avoid losing images is to print them. I believe the industry as a whole must take on the responsibility of educating consumers about the importance of printing their images. With today's advancements in print permanence, prints can last for years to come, so consumers will be able to look at the images we have encouraged them to print without having to worry about changes in technology.

While we want to be sure that we help consumers save their precious memories, it's also important to remember that more prints means more profits for the entire industry. With the explosive growth of digital cameras, including the growth of digital SLR cameras, there are unlimited opportunities, both for printing at home and printing at retail, to flourish. While there are also opportunities for retailers to sell devices to view images, the priority should be making more prints. By promoting not only retail printing services but also the hardware and supplies to enable consumers to print at home, photo retailers can profit from both.

Building Business In The Digital Age

Atsushi Yoneda, President and CEO, Fuji Photo Film U.S.A., Inc.

At Fujifilm U.S.A., we have built the infrastructure to support the digital print at retail market, which is accelerating rapidly. We believe the print can be the backbone of the photo retailer and minilab, now, just as it was in the film era.