"You have to find what's good and stick with it," says Simpkins. The challenge, he says, can be finding the time to test and identify those right products. Once they are identified, he works with sales reps and clients to make sure the right solution is selected, based on the type of the image, the intended use and required durability.
"There are a lot of questions that need to be asked to make sure that clients will be happy with the results," he says. "Finishing is extremely important to what we do. It's the last piece of the puzzle, where all that we do comes together for our clients."