Magazine Article


Kiosk Usage On The Rise

Beatty is very happy with the reliability and quality that the Pixel Magic machines offer. "Pixel Magic is really on the cutting edge, and we are quite pleased with the service we are getting from them," he says. "We've been involved with them since 1999."

One key for Japan Camera is that they are located in a major mall. "Mall traffic is also very good for us," he continues. "We have the two Pixel Magic iStations located right in front of the store. It's a good way to pull customers in."

Beatty is seeing a trend where kiosks are becoming a standard and more customers are asking for them. "We are about to start offering a service for printing from camera phones as well," he says. "We will be installing Pixel Magic's 7.0 software, which will give us Bluetooth capability. We are hoping to attract more camera phone users. Once the higher-resolution camera phones start to become more prevalent, we think this service is going to come on like gangbusters."

Artcraft Camera

Todd Fitzgerald of Artcraft Camera installed the Photo.teller system from Whitech in all six locations of his family-owned photo chain in upstate New York. "A customer can walk into any one of our stores, load a job onto the Photo.teller and return later to pick up their prints," he says. "We sell the order to them through our Whitech POS software. As a turnkey solution package, the Photo.teller product excels in the innovative category not only for its capabilities and compatibility with industry-standard media, but also the fact that it has been built to quickly adapt its options with developments in the photo industry and the subsequent demands of consumers."

Todd Fitzgerald of Artcraft Camera installed the Photo.teller system from Whitech in all six locations of his family-owned photo chain in upstate New York.

"We chose the Whitech Photo.teller kiosk because we were already using their POS business software, so it gave us total customer integration and it also had the majority of the features we were looking for," he continues. "The customer interface is incredibly user-friendly."

Fitzgerald says that about 60% of his users are still soccer moms, but his B2B clients (like real estate businesses) are increasing. "I offer 38 different print sizes, anything from wallets to 20 x 30-inch prints," he says. "About 30%-35% of our users burn their images to a CD. Then they are able to clear the card."

His lab offers a number of output options: "We print to a Copal DP-1000 dye-sub printer for 4 x 6, 5 x 7 or 6 x 8. We also output to a Noritsu 3101 digital minilab."

A good amount of Fitzgerald's customers have a good working knowledge of digital imaging. "We are located near artsy communities like New Paltz and Woodstock, so we're able to draw the creative crowd as well as college students."

Fitzgerald sees digital education on the upswing: "Consumers have finally gone through the learning curve. They know that printing at home requires a lot of time and money and realize that it's easier to make prints at retail. Over the next few years we will see significant increases in 'chip counts.'"

Happy Harry's Drug Stores

Happy Harry's Drug Stores, Inc. is a conventional drugstore chain with a diverse customer base. They have 73 stores operating throughout Delaware and on the Delaware borders in Maryland, Pennsylvania, and one store in New Jersey.

"Our customers are thrilled that we have the ability with the Fujifilm Printpix 1000 equipment to print their digital images on-site," states Jon E. Rudden, VP of merchandising at Happy Harry's Drug Stores. "We're able to offer our customers the convenience and value of being able to print their digital images on-site at all of our stores. This business is growing at a rapid rate, albeit off a small base, via word of mouth and advertising.

"As customers become more comfortable on repeat visits with the ease of use of the Printpix, they're better able to go through the print selection process on their own, without sales assistance," he continues. Rudden reports his customers are using the Printpix to print 4 x 6 and 6 x 8s, in addition to burning CDs."

Image Maker

"Our customers are finding home printing not as easy as they thought it would be and not as true of an archival solution as they thought it would be," says Mike Hammersberg of Image Maker, Sand Point, ID, which offers the Olympus TruePrint TP-110.

"Our store is located about 50 miles south of the Canadian border, an area with mountains, skiing and a deep freshwater lake," he says. "Our customer base is everything from local government agencies to photographers to amateurs and tourists. Most of the people using the TruePrint are the local people who use it to make 4 x 6 prints; we also have a number of tourists who come in and burn their images on the cards to CD. Customers are loving it. They are having fun with it, and they are amazed at what it can do. It has been great for both us and our customers. It's been here since mid-March."