When deciding on a hook, they used the new layout of the store to help draw people in. "Our 'hook' was the circularness of the store. Our cashier counter wrap is circular with an aluminum shutter in the ceiling and the film dispenser is the shape of a lava lamp-the films feed from the top and are stacked at the bottom by acrylic tubes. It's really cool! In addition, our camera wall is rounded, and each camera is displayed in a 1-foot-by-1-foot-square opening with fiber-optic lighting to each opening. The wall is our signature red. Customers have really liked the changes we've made," she concludes.