Jaffer: Signifi has expanded our offering to include a full-service marketing support department, dedicated to assisting our retail customers' sales and promotional efforts in-store and beyond. We have extended our QuickPIX line to include a host of customizable POP and signage products, and have introduced a modular system of visual merchandising displays to transform a retailer's simple print station into compelling digital photo destination. Our team works with each customer to custom brand their QuickPIX solutions and execute custom campaigns to inform and excite customers about their retail photo finishing services.
Giordano: Lucidiom is proud to participate in industry organizations that are promoting to consumers the importance of printing, as well as organizing and archiving their digital photos. We are a member of the PMA and a charter member of CEA Digital Imaging Special Interest Group (SIG), both of which have initiatives for this critical issue. We look forward to continued collaboration with them.
Haug: Fujifilm has partnered with a number of technology giants and wireless carriers to drive consumers to print via non-traditional avenues. Last year we teamed with Microsoft to connect its massive XP installed base directly to our distributed fulfillment network- Get the Picture Online Service. Now consumers can send pictures to print at their local lab, directly from their hard drive where many store photos. We also partnered with IBM to design our new GetPix Print Station for retailers. The proliferation of camera phone images also represents tremendous "print" potential for retailers, and we are connecting millions of camera phone users to our Get the Picture Online network. We now offer Sprint, Cingular, Nextel and Alltel customers the ability to send their camera phone images directly to print at retail locations.
Hodges: We have a complete surround strategy to educate consumers about digital printing - from advertising, promotions, online to in-store. Our national TV advertising is focused on educating consumers about the ease of printing digital pictures. Our print advertising supports the same message and is tied to a free print offer to drive trial. We also will have radio advertising in select markets. We are also using online to communicate to digital camera owners and educate them about their options for digital printing, including at retail. We just completed a NASCAR promotion that drove trial of digital printing at retail. And, we are currently running a Disney promotion to celebrate Disneyland 's "50 th anniversary" that will drive consumers to retail.
Dellostetto: The Digital Photofinishing group often creates promotions in collaboration with other product groups within the Sony organization. We maximize our retailers' sales potentials by offering PictureStation promotional pieces inside Sony digital camera boxes and holiday season mall promotions with our Consumer Digital Imaging division. We also have a PictureStation retailer locator on our web site which drives customers to our retailers' locations.
Strobel: AgfaPhoto is committed to being the best imaging partner for its retail customers by providing a large number of innovative products and solutions for processing and editing both analog and digital photographic images at the retail level. Additionally, AgfaPhoto offers a complete POS kit for AgfaPhoto d-lab and Image Box customers to help them promote their products and services to the consumer. The kit contains a variety of point of sale material including seasonal and print promotion materials, counter mats, and signage.