"The printer uses a UV-curing pigmented ink so it has a lot of stability for indoor and outdoor applications and is a cleaner process than the solvent inks typically used in screen printing," continues Kauls. "The material and unit costs with the Rho are far less. For example, with screen printing, depending on the job, you could have $1,500 to $2,000 in set-up charges. Now, we get a customer's disc, run a test on it, and then print the job right on the desired substrate without a screen or plate. And the quality of the last print is as good as the first. We are currently looking into getting a second Rho in the months ahead."
Kauls describes one of the more challenging digital jobs they did with the Rho printer for the Rapala VMC Corp., a large manufacturer of fishing gear, consisting of 50 double-sided, life-size cutouts of fishermen to be used as P.O.P. stands for displaying fishing rod lures.
"The job began with a raw scan on the Fuji scanner, which we
then set up for double-sided output on the Rho. This included
cleaning, creating paths and die lines, and making sure the
registration matched on both sides. The job was then printed
directly onto Mighty-core and cut out on the Zund L-2500 l-Cut
die-cutter. Afterwards, the graphics were attached to the frames
supplied by the client and shipped."
They've had some tough jobs, but they are company on the move. So where do they see themselves five years from now?
"If I had a crystal ball, maybe then I could predict," notes
Kauls. "However, I feel that although technological changes will
slow down a little, the equipment will continue to get faster and
better. We intend to stay on top of these developments to keep on