Magazine Article


Color Pergament: Going Super-Wide In the Big Apple

The UltraVu 2360 can print on a wide range of substrates including vinyl, paper, mesh, textiles and pressure sensitive materials. It provides the ideal solution for a wide range of high quality production applications, including long-term outdoor graphics, wall murals, P-O-P advertising, vehicle graphics, backlit graphics and many more.
Clients for grand format work include Bulova, Nine West, Coach, Armani Exchange and Polo Ralph Lauren.

"We just produced a job on the 2360 for Armani Exchange that featured a clear adhesive plastic mounted onto a silver foil stock to give a metallic look. It was then dye cut into mosaic style panels to produce a waving wall-type format," said Reardon. Other recent large-format jobs included a window display for the movie Pinocchio promotion at FAO Schwarz and a display for the Tourneau Time Machine at their flagship store in NYC.

Education Important
Getting into the grand-format business required homework. "We had to look at the investment on the equipment and how to successfully sell the service. In addition, getting an operator who knew photofinishing was as important as their skill on the equipment. Our grand-format department manager, Wayne, was a great addition to our staff. He coordinated the start up, installation and education for the 2360. There is a big educational factor: the machine can produce output and so many different substrates (surface, widths, sizes), so it takes time to learn them all."

"We're big - literally - in capabilities. We pioneered large-format, direct-from-disk technologies nearly a decade ago. Today, we offer digital output for P-O-P, trade show signage, exhibits, transit and more with absolutely knockout display materials that are frontlit, backlit and printed on a number of media."

Future Growth
As for the future, Reardon sees a shift in how jobs will be produced. "The volume of jobs that we are producing photographically will decrease as more flatbed printers like VUTEk's PressVu printer are introduced. We are looking to purchase a few of those as well. Managing price pressure will also be key for us as this area of our business continues to grow. We now can produce jobs for 1/3 the price while still maintaining our profit margins," Reardon concluded.