Magazine Article


Pro Photography Products Launched at PMA

At the PMA show, held in Las Vegas last month, a wide variety of new products were introduced-including cameras and lenses, digital media, fine-art papers, bags and cases, accessories of all kinds-and more. So many products were launched that we can only include a portion of them here. New albums and frames can be found in on page 50 of this issue of Studio Photography. Look for the April issue of Studio Photography to read about the new on-site, dye-sub printers that were introduced.


Canon U.S.A., Inc. introduced a new DSLR to its EOS line, the 12.2-megapixel EOS Rebel XSi. The Rebel XSi boasts an improved AF sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and Canon's proprietary DIGIC III image processor. The Xsi can be paired with any of the more than 60 compatible Canon EF and EF-S lenses.

Nikon has expanded its line of DSLRs with the introduction of the D60, featuring 10.2 megapixels resolution and dust reduction, using both an image sensor cleaning function and Nikon's airflow control system.

In addition, Nikon added three new interchangeable lenses, a perspective control lens, a Micro Nikkor lens and a wide-angle telephoto VR lens. They are the PC-E Nikkor 24mm f/3.5D ED, AF-S Micro Nikkor 60mm f/2.8G ED, and the AF-S DX-Nikkor 16-85mm f/3.5-5.6G ED VR.

Linhof cameras, distributed in the U.S. by HP Marketing Corp., introduced a limited production version of its latest version of the Master Technika, the Master Technika 3000. Master Technika 3000 cameras are designed with Ferrari red-leather material, and the black-leather hand strap is finished with a wide red stripe. Additionally, the revolving frame on the back of the camera will be engraved to recognize the company's 120th anniversary.

Sigma Corp. introduced new lenses at PMA: the APO 70-200mm f/2.8 II EX DG MACRO HSM lens in Sigma, Nikon, and Canon AF mounts; the 10mm f/2.8 EX DC Fisheye HSM lens, an autofocus fisheye designed for use with DSLR cameras equipped with APS-C size image sensors. Equipped with a Hyper Sonic Motor with manual focus override, the lens comes in AF mounts for Sigma, Nikon, and Canon DSLRs.

Sony expanded its line of DSLRs with the addition of two new models: the DSLR-a300 and DSLR-a350. The DSLR-a300 is a 10.2MP camera utilizing an APS-C-sized CCD. The camera uses the Minolta A-type bayonet mount and can accept most Minolta lenses, as well as the new lenses Sony has developed. Other features include Super SteadyShot, Dynamic Range Optimizer, Eye Start AF, and more. The DSLR-a350 uses a 14.2 MP APS-C sized CCD with an anti-dust cleaning system, Super SteadyShot, and Dynamic Range Optimizer.

Samsung introduced the GX-20 DSLR, offering 14.6MP in resolution. The GX-20 can capture 14-bit RAW images, and maintains outstanding noise performance, even at a high ISO settings, such as that of 6400. The GX-20 also incorporates improved sensor-based shake-reduction, as well as a double dust-removal system.


Argraph Corp. introduced the Adventure Vest, a comfortable new way to carry pro photographic equipment. By utilizing weight-bearing properties in the shoulders, the Adventure Vest enables users to easily carry a full-size DSLR; 70-200mm, and 24-70mm lenses; teleconverter; flashes; filters; and other accessories in the sizable padded pockets.

Crumpler announced an insert for its brand new roller luggage range and a new neck strap, the Industry Disgrace, designed for those photographers carrying heavy cameras. It features a breathable air mesh base strap, ergonomic neoprene neck pad, and more.

Jill-e designs launched large rolling and medium-sized bags in dramatic red; sturdy camera straps; and a new line of bags for P&S cameras. The bags incorporate the padding, protection and other attributes found in the best pro bags-but they're created from such materials as leather and suede, designed with the flare of stylish purses and carry bags, and available in a variety of colors.

Lowepro announced its Flipside series of camera backpacks, providing a secure and comfortable carrying option for a DSLR camera with lens attached, along with additional lenses and accessories. This compact line of backpacks is available in two models, Flipside 200 and 300, both featuring a lightweight design providing back-panel access to camera gear. Lowepro also released its Fastpack line: the Fastpack 100, 200, 250, and 350 models, which feature triple compartments, providing a durable, lightweight, and comfortable carrying solution that holds a DSLR, extra lenses or flash units, a notebook computer, and generous storage for accessories and personal gear.

Mountainsmith released a new series of camera bags, each designed for worry-free protection, easy accessibility, and organization. Four lens cases, one pouch, two lumbar packs, and one backpack are new for 2008; in addition to four cases made from 100% recycled PET polyester with recycled zippers. Designed with impact-resistant side panels, storm covers, injection-molded rubber bases, strap tuck-away ports, rapid-access tripod mounts, and sturdy in-line skate wheels, the bags can be carried in a variety of positions.

Seahorse showcased its Extreme Cases. Designed to provide superior protection under the harshest conditions, Seahorse Extreme SX Series cases are molded in PVC, offering flame retardant protection in addition to durability. Available in a variety of sizes, the Extreme SX Series cases are tough enough to survive any adventure. Seahorse cases satisfy Mil-Spec and IP Standards. Seahorse also showcased their Hurricane series aircraft carry-on cases, available in 15 models, 44 configurations, and four colors.

Tamrac introduced a slew of new backpacks and bags including the Adventure 10, with extra-large top compartments for personal items and two side pockets; the Adventure Messenger 5 slim-profile photo/laptop messenger bag; and the Expedition Series, designed with foam-padded front pockets. A new double-hinge divider system allows two SLRs to be carried with lenses attached. Tamrac's Aero 80 Photo/Laptop Backpack is a lightweight, fully functional camera bag, comfortable daypack and computer backpack in one.

Think Tank Photo released Hydrophobia 300 - 600, a rain cover specifically designed to be pre-mounted for quick deployment in the field. When it appears it may rain, photographers simply attach the Hydrophobia over their lenses before going out into the field, rolling it up tight and out of the way. The rain cover fits onto such lenses as: 300 f/2.8, 400 f/2.8, 500 f/4, and 600 f/4, making it ideally suited for sports and nature photographers.


Argraph Corporation introduced Marumi Digital High Grade (DHG) Achromat Macro Lenses, ideal for macro photography. Marumi Digital High Grade (DHG) Achromat Macro Lenses are available in two grades: 330(+3) and 200(+5). These filters are manufactured to the highest standard and feature ultra-low-reflection coating.

Argraph Corporation introduced Twin1-R3 Universal Infrared Wireless and Wired Remote Shutter Releases.

Acratech Inc. showcased its range of ballheads at PMA, including the Acratech Ultimate Ballhead-designed to be a lightweight, sturdy ballhead for use in extreme outdoor environments. The ballhead weighs less than one pound with a quick-release clamp and can hold more than 25 pounds. The ballhead is compatible with Kirk, Arca, R.R.S., and many other QR plates. It fits all standard tripods (1/4-20 and 3/8-16 threads).

ATP announced the development of its new GPS Photo Finder, a portable photo accessory that allows for convenient ‘geotagging' of digital photos taken by any digital camera. The ATP Photo Finder is universally compatible with any digital camera using jpeg image files, allowing users the convenience of a single device to geotag pictures from multiple cameras.

Coda exhibited its range of ready to hang mounting options. Mural Mount is 1-1/2-inch thick and made of lightweight Gatorfoam with a black edge. The mounts are pre-coated with Coda's ultra smooth Cold-Mount 1 adhesive. Coda's stand-out is 3/4-inch thick Gatorfoam with a black display banding around the edges. These are also pre-coated with Coda's ultra smooth Cold-Mount 1 adhesive. Both the stand-outs and mural mounts feature pre-drilled holes for mounting with push pins or Velcro strips.

Denny Mfg. Co., Inc. unveiled Freedom Cloth. The new cloth is easily steamed, machine washable and dryer safe; and comes in a variety of sizes up to and including 10'x30'. Photographers can also submit their images to Denny for the creation of a custom background.

Direct Source Marketing, the U.S. distributor for medium- and large-format Horseman and Rolleiflex pro cameras exhibited the Ultra Slim Rodenstock HR advanced filters. The Ultra Slim Rodenstock utilize brass rings rather than aluminum ones.

Epson America introduced the Epson Stylus Photo R1900, a 13-inch printer using Epson UltraChrome Hi-Gloss 2 pigment ink which features an improved Gloss Optimizer and new red and orange ink cartridges. The red and orange inks replace the red and blue inks found in its predecessor. Auto-switching photo and matte black cartridges ensure the deepest blacks on any media type.

FJ Westcott, the makers of Photo Basics by Westcott, are now offering the Strobelite in their 2008 product line. The Strobelite provides 150-watt seconds of power in a compact and lightweight design. Recycle time averages two seconds at full power. The unit is housed in high-impact polycarbonate to stand up to years of abuse.

ITOYA Introduced its Art Profolio Brand of storage/presentation products. Available in several series and price points, Art Profolio products are offered in many popular sizes, ranging from 4x6 and 8.5x11 to 13x19, 16x20, 17x22, and 18x24. Both permanently bound sleeve-page books, as well as refillable, multi-ring binders, are offered, along with vertical portrait and horizontal landscape formats.


BF Inkjet announced its Grand Photographer Series PC-12.2 Ultra High D-Max canvas. While focused on B&W applications, this canvas also produces stunning color imagery with sharp resolution, color depth and density.

Hahnemühle showcased its Bamboo 290 fine art paper. Bamboo 290 is made from 90% bamboo fibers and 10% cotton. This natural warm-toned and OBA-free genuine art paper offers a large color gamut, and high color density. In addition, Hahnemühle's FineArt Baryta 325 papers combines a smooth surface with an original baryta surface. FineArt Baryta 325 is made from 100% alpha cellulose. The digital baryta paper has Hahnemühle's unique "touch and feel" and is a premium replacement for traditional Baryta papers.

Ilford has created a traditional baryta paper for professional inkjet printing called Galerie Gold Fibre Silk. The product has been created to maximize the impact of B&W and enhance the vibrancy of color images. This 310g media comprises an inkjet receiving layer that has been coated directly onto a traditional baryta base. An additional backing layer has been added to minimize curl for easy transportation through the printer and to ensure the it lays flat after printing.

Among the new additions to InteliCoat's product lines is the Magic DS100 Hybrid, a lightweight inkjet dye-sublimation paper used for quality sublimation transfers. The 100-gram specialty paper prints a wide gamut of vibrant colors, while enhancing the release of ink during the sublimation process. Magic DS100 transfers onto a variety of sublimation surfaces, from flat and soft fabrics to rigid substrates such as tiles and snowboards. The DS100 product is offered in addition to InteliCoat's Magic DS130 (130-gram dye-sub paper), successfully rounding out the company's sublimation products by offering choices, both in thickness and price.

Mitsubishi Imaging brought Gekko to PMA, reengineered for inkjet printers and rereleased under the Pictorico brand. The new Gekko papers are available in four versions: Gekko Red, Gekko Green, Gekko Black, and Gekko Blue. In addition, Mitsubishi introduced Pro Hi-Gloss White Film, the first in the company's new Pictorico PRO series of products. Pro Hi-Gloss features quick-drying clarity and water-resistance.

Moab By Legion Paper introduced new Moenkopi Unryu paper. Literally translated as "cloud dragon paper," Moenkopi Unryu is made by adding long course fibers to a wet layer of Kozo (mulberry) on the mould. The 55gsm sheets are available in Natural White and packaged in sheets of 10, in A4 and 13x19.


ATP announced the world's first bio-recyclable USB Drive, appropriately named the EarthDrive- available in 1GB, 2GB, 4GB, and 8GB capacities.

Kingston Technology Company, Inc., released the DataTraveler 400, a new USB Flash drive preloaded with MigoSync data synchronization software from Migo Software. Available in capacities up to 8GB, the DT400 with MigoSync software helps users navigate between systems. In addition, Kingston Technology Company, Inc., introduced the DataTraveler HyperX (DT HyperX) and DataTraveler 110 models. The DT HyperX and DT 110 drives are both available in capacities up to 8GB.

Lexar Media announced its line of Crucial solid-state drives (SSD). Crucial SSDs are more durable, require less power, and offer greater overall system performance than traditional hard-disk drives. The SSDs will be available in capacities of 32GB and 64GB in an industry-standard 2.5-inch drive enclosure with a native SATA 3.0Gb/s interface. Additionally, Lexar Media is offering the Crucial SK01 external drive kit and various online customer tools-including the Crucial SSD Advisor tool-available at or

PNY Technologies features a complete line of flash memory devices. Included in this lineup is the PNY 4GB Secure Digital High-Capacity (SDHC) card. PNY also showcased its line of high-capacity 32GB media at PMA. Designed for use in today's digital cameras and camcorders, the line includes CompactFlash and Secure Digital media cards, as well as Attaché USB flash drives. PNY's 32GB SDHC memory cards have the ability to store up to 480 minutes of HD video or up to 8,000 images. The Optima Pro UDMA CompactFlash cards can store up to 32GB of images or videos with a minimum data transfer rate of 40MB/second (266X).

The SanDisk Extreme Ducati Edition cards are the result of a sponsorship and marketing relationships between SanDisk and Ducati Corse, the racing arm of Italy's famed Ducati motorcycle company. The cards come in 4- and 8- gig capacities, and have the fastest read/write times of the SanDisk portfolio. In addition to their performance assets, the SanDisk Ducati Edition Extreme cards can resist temperatures from well below freezing to near boiling. The cards come packaged with RescuePRO Deluxe software, on CD, to recover accidentally deleted images.

Norcent showcased new media including CompactFlash and Secure Digital cards, as well as card adapters and retail value packs. The company's CF cards are available in up to 8GB in capacity. Norcent also offers a full line of USB drives in 4GB and 8GB capacities.