Magazine Article


Presentation Is Everything

SP&D's Guide to Albums and Frames

One of the latest trends in album design is the use of album design software to enhance the images that are included in a wedding or event album.

The traditional album window mats are still popular as well, but digital imaging has given rise to the idea that creative possibilities are endless. If you can think it, you can design it. And if you are a great photographer but want to leave album design to othersmany companies also offer a design service, along with the myriad of album shapes, sizes and covers. Many of these software programs allow you to composite a number of images on a page and have only one enlargement (page) made, which can turn out to be a noticeable cost savings.

Another trend is hot, new colorsvibrant blues and reds, purples and sleek metallic sheens.

Software has also made a difference in how you can present framing choices to your customers. Levin Frames' Autoframes gives you the capability to show your clients how their images will look displayed inside one of the many frame choices Levin offers.

Many of these software programs also allow you to create and burn a slideshow of images to CD/DVD. Market the slideshow as an add-on product to your client's album and frame purchases for even more sales opportunities. What bride wouldn't want to have a copy of her images as a slideshowonce she sees it

Along with the many new products included here, check out the companies' websites for a more extensive array of album and frame options.

Albums Inc., is the exclusive distributor for ArtZ's Ztra Digital Collection. The collection of products includes the Ztra Digital Perfect Bound Album, which you can use to print and assemble a hard bound coffee table album in-house; and the Ztra 4x6 Proof Box that holds up to 500 4x6 proofs.

Albums Inc. also offers Prestige Digital Albums...LADLeather Album Design books featuring style and elegance at an affordable cost. Styles include a Cameo opening set into brilliant red Italian leather, Italian leather with a hand rubbed finish, cost effective Eurohyde that has the look of an expensive leather, and more. You can assemble a finished book yourself, or have the company's partnerColor Labprint and assemble it for you.

Albums Unlimited has expanded their Kingston Flush Mount Album line. The company now offers metal etched covers, photo covers on the front and back of the Kingston, and lamination serviceschoose either luster or glossy lamination to protect and safeguard your customer's images. Design services include full spread panoramic pages, an unlimited number of images per page, and an unlimited number of changes or corrections to the design layout for one low price.

AlbumX Corp/Renaissance Albums has added eight new leathers to their custom Mix & Match program. The eight top grain leathers can be ordered on Renaissance's Library or Milano Style books, with or without a window opening.

Renaissance The Book also adds these eight new leathers. Renaissance The Book's SOHO Styler design software is now available for photographers to design albums themselves.

ArtZ's Coffee Table Book offers your images a rich complement of handcrafted top-grain or bonded leather and easy to assemble pages. Adhesive strips let you quickly mount images behind window mats that are all framed with a debossed border for a sense of depth and dimension. ArtZ offers 12 different window formats for a myriad of display options. An expanded version is also available.

Bind-It Corporation offers a system that allows you, the photographer, to create an album, completely in-house. The system gives you the ability to create professional looking perfect bound books yourself. Covers come in a variety of stocks and colors, in soft and hardcoverand custom covers can be designed as well.

Capri now offers a one source solution for album design, printing and binding with its website. Even if you're still shooting film, you can use the service with the scanning of your images handled by LustreColor. For digital shooters, upload via Capri's FTP interface. Once your photos are uploaded, simply sort and edit, design the album, or let your customers choose the order of images. Prints are made by LustreColor and sent directly to Capri for binding. A range of album sizes are available for use with this web based system, and over 1,000 layouts, including panoramas can be used.

Classic Album's Designer Series offers breakthrough pricing, under $500 for a custom digital design, prints up to 10x15 and a leather bound library style book. At such an affordable price, you can attract more jobs, offering digital albums in more packages. Designer Series books can be created using digital files or negatives. If you'd rather design your clients' albums in-house, Classic also offers binding in any size, horizontal or vertical, with over 60 colors and four grades of genuine leather.

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