GUIDES & SUPPLEMENTS
TEXT BY DIANE BERKENFELD
A bride has many decisions to make before her wedding. After the Big Day, when the bride and groom return to their photographer's studio, they will probably purchase an album and additional prints. Parents will want albums, the wedding party will want images, and there are thank-you cards to send to all who attended the happy occasion. You can play a pivotal role in helping your clients determine the perfect presentation for their photographs by knowing what is available and where to get it. Read on. . .
There are three basic album types: the slip-in album, assembled by the photographer using pages and mats for each image; the bound album, assembled by the book binder from photographic prints; and the digitally printed bound album, created by the printer/book binder who scans negatives or receives digital files and prints complete pages, which are bound together into the final album.
A popular trend in photo display, for wedding images as well as portraits, is the Image Box. A growing number of companies are creating variations on the proverbial shoebox for housing snapshots. Available in leather, fabric, and hand-made papers, these storage boxes allow for a changing display of images and provide protection from dust and dirt.
WHAT'S AVAILABLE: ALBUMS
ALBUM IN CLUB
Album in Club, in the forefront of the storybook album design, continues to pick up on all surfacing trends. Their digital enhancements turn albums into works of art.
Albums Inc. is celebrating 25 years in business. They carry Kambara USA, Pro Craft, Topflight, Taprell Loomis, and Renaissance by Album X Corp.
The Princess Elite is a sister to their 5x5 Princess Album. It's library bound with gilded pages holding mats for 3 1/2x5-inch or 4x5-inch prints. The photos slip right in and are perfect as a parent or proof book.
Two years ago Album X Corp., manufacturers of Renaissance Albums, added bound library books to its high-end line of removable gilded-page albums. Due to customer demand, Album X has added higher capacities, up to 60 surfaces and more cover and page-gild choices. Their books are available through more than 25 local distributors worldwide. The Renaissance Seville European six- ring albums feature soft Durapelle covers with rounded corners, matching silk moire linings and non-tarnishing rings. They make great-looking proofing albums, in sizes up to 8x10-inches.
ART LEATHER / GROSS NATIONAL PRODUCT
Art Leather has a number of new offerings for 2001. The Digital Portfolio Album is for the photographer trying to go proofless but still provide the client with some form of images. The Senior Yearbook Album and The Autograph Album for seniors are two new options for the growing Senior photography market. Added to the Image Box are three new distressed-leather colors. Art Leather also now offers imprinting in black, silver, white, and gold.
Gross National Product has introduced the Filmstrip frame for three 3 1/2x5-, 4x5- and 5x5-inch proofs with a mat that resembles a filmstrip.
Art Z offers The Original Coffee Table Book and Box. Art Z books emphasize one image per page for an elegant look. Their books and boxes are hand-crafted of top-grain cowhide leather. Image Pages are of premium quality, 80lb. Feltweave cover paper. Art Z offers dry-mounting services or pages can be assembled by the photographer. Their new "V" Card series of notecards feature translucent vellum card overlays that protect and texture the image below with subtle graphics above. Photo Window cards are tri-fold and assembly is fast and easy. Photo Notecards feature a white notecard with black torn-paper border design. The Xbox, new for 2001, holds up to 500 4x6-inch prints and is as an elegant way to present proofs.