Magazine Article


PIDE Raises Bar on Industry Expos

Over two months have passed since wedding, portrait, and commercial shooters attending the brand-new PhotoImaging & Design Expo in San Diego watched our industry reinvent itself.

Throughout the PhotoImaging & Design Expo, attendees stopped by the Sony Digital Pavilion to watch live shoots and experiment with various Sony digital cameras on display.

PIDE was a stand-out event for several reasons:

  • a bountiful speaker lineup, featuring an enviable mix of 60-plus photo legends, rising stars, marketing and creative pros;
  • a seminar program offering so many options that deciding which to attend became the trickiest part of the day.
  • supersized live photo shoots with Douglas Kirkland, Douglas Dubler, Andy Marcus, Joe Buissink, Mike Colon, Jennifer Graylock, and Jeff Dorgay gave hundreds of shooters the unique learning experience of watching and talking to artists as they worked.
  • multiple 50-inch Panasonic plasma displays positioned around and about the stage, brought the action even closer to attendees.
  • Denis Reggie's Digital Wedding Photojournalism session on Opening Day drew the largest crowd of the show.

The show was further distinguished by an entertaining spirit that permeated the show:

  • an Opening Day band that led attendees, exhibitors, and speakers from the trade show floor to the ballroom;
  • Sony Photo Contest Grand Prize Winner Dennis Mock shooting future SP&D and Digital Imaging covers in the Sony Digital Pavilion with the Sony Cyber-shot F828.
  • and, of course, San Diego itself-a town that touched everyone with its easy hospitality.
San Francisco 49ers' photographer Terrell Lloyd presents his session, Doing It All the Digital Way.


Throughout the show, how-to sessions, hands-on workshops, and panel discussions with popular wedding, portrait, and commercial photographers drew S.R.O. crowds.

Among the top draws: Eddie Adams's The Other Side of Me; Jerry Avenaim and Rolando Gomez's two-day Hollywood-Style Glamour & Beauty Photography; Jay Maisel's Light, Color, Gesture & New Work; Brett Drury's Assignment: Architectural Photography; Greg Gorman's Digital Workflow from Capture to Output; Michael Grecco's Lighting & the Dramatic Portrait; Hanson Fong's Wedding Photography: Mastering the Techniques; Dave Junion, Sandy Puc, Larry Hersberger's Live Composition, Lighting and Posing with a Studio Set; Marc Aguilera's Guide to Managing Color; Jennifer George Walker's From Photographer to Photographic Artist.

Hands-on workshops on Photoshop by Helene DeLillo and Colin Smith were booked solid. Demand also was high for Andrew Darlow's Creating the Perfect Inkjet Portfolio; Bruce Dale's Digital Panoramas; Judy Herrmann & Michael Starke's Photoshop for Digital Photographers and Digital Capture Tips & Tricks; Jeff Dorgay's Extending the Capabilities of Photoshop with nik multimedia; David Cross's Getting the Most Out of Photoshop and Photoshop Repair & Retouching; Jack Phipps' Image Disaster Recovery; Willie's Advanced Digital Retouching; and Von Thomas's Digital Tech Boot Camp.

More crowd-pleasers: Teri Campbell's Eat, Shoot, Be Happy: Life as a Commercial Food Photographer; Tony Donaldson's How to Shoot Extreme Sports; Gary Fong's Digital Frontier; Ian Macdonald-Smith's Travel Photography: Film and Digital Workflows on the Move; Vincent Versace's Epson Mini Print Academy; Moose Peterson's When the Photoshop Gods Don't Smile; Art Ketchum's Lighting for the 21st Century; Frederick Green's High-Tech, High-Touch Personal Portraiture; Kevin Kubota's Techno/Creative Edge; Don Gale's Nature and Landscape; Bart Stevens' Double Lighting With or Without an Assistant; and Kamran Zohoori's Wedding Photography Beyond Photojournalism.


The trade show floor at PhotoImaging & Design Expo was brimming with new products and services by some 90 exhibitors. Here, visitors walk the aisles through the busy show floor.

The curriculum was also chockfull of business and marketing sessions. Among the heavy hitters: Lance Chang, Jeff Sedlik, John Rice, and Gary Eastman's Eliminate the Mystery of the Copyright; Selina Oppenheim's Portfolios That Sell; Jeff & Kathleen Hawkins's Marketing in the Digital Revolution; and Move Over MenHere Come the Divas, a panel discussion with Tina Halturin, Michelle Walker, Heather KingenSmith, Taina Cruzado, and Alisha Todd.

Presenting provocative and practical insights were: Phil Stern's general session on A Life's Work; Bob Coates's Wedding Album Design & Advertising Without Spending (Much) Money; Bryan Welsh's Cutting-Edge Wedding Presentations; panel discussion led by Jeff Sedlick and Leslie Burns on The Art of the Estimate; Lou Jones' Photographing the Fringes; Jamie Hayes and Mary Fisk-Taylor's The Business of Children's Portraiture; Andy and Brian Marcus' The Perfect Combination; Beth Taubner's Romance the Market: Brand Strategy for Creative Professionals; Phillip Scholz Ritterman's Keeping Our Creativity & Passion Alive in a Photographic Business Environment; Tim Lynch's Business of Photography, Terrell Lloyd's Doing It All the Digital Way, and Fran Reisner's Creating Precious Memories.

Attendees at the Laser Light Photographics booth enjoy the art on display.

Offering more business and marketing tips were: David Handschuh's Out of the Fire and Into the Frying Pan: A News Photographer's Metamorphosis, Joe Craig's In Search of IT: A Portrait Presentation Offering Image Strategies for the Digital Age, Grant Oakes' What's Your Image; Christopher Gill's The Perfect Balance; Doug Gordon's Dare to Be Different; Andrew Simpson's Coffee Break Management: Your Business from the Inside Out; Michael Ayers' Digital Power Tools That Rev Up Your Revenue, and Greg Gaglio's What Is Stock and How Can I Succeed?

Mark your calendar:
PIDE returns to San Diego
April 19-21, 2005.
Hope to see you there!

Check for updates at


Generating PIDE's energy, business focus, diversity, and good times was an advisory board comprised of leading photographers and industry execs that worked closely with the Studio Photography & Design/Digital Imaging editorial, sales, and expo team on customizing every aspect of the program.

For more than a year, Douglas Dubler, Andy Marcus, Eddie Adams, Joe Buissink, Douglas Kirkland, Vincent Versace, and Helene DeLillo, as well as executives from Art Leather/GNP, Contax, Dyna-Lite, Epson America, Fujifilm, Hasselblad, Kodak's Austin Development Center (formerly ASF), Mitsubishi, Nikon, Tamron, and Unique Photo were driven by a passion to create a new, high-end learning and networking environment for our industry.

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