Magazine Article


Lights, Camera, PMA!!!
The 2007 PMA Pro Product Roundup focuses on important Action items for professionals to keep on their radar

Canon EOS-1D Mark III DSLR
Canon EOS-1D Mark III DSLR
Epson Stylus Photo 1400
Epson Stylus Photo 1400
Straight Tube Fluorescent Light Banks
Straight Tube Fluorescent Light Banks
Induro pro tripods
Induro pro tripod
561B Monopod
561B Monopod


The big buzz at PMA was about the Single Lens Reflex camera. With new features, and evermore megapixels, these cameras were some of the most pioneering of the products announced at the show.

Canon USA ( marked the 20th anniversary of its top-selling EOS single lens reflex camera system by announcing the EOS-1D Mark III Digital SLR. At 10 frames per second, the 10.1 megapixel EOS-1D Mark III digital SLR can fire huge motor-driven bursts of 110 Large JPEGs or 30 RAW files. The all-new 10.1 megapixel, APS-H size CMOS sensor which is designed and manufactured by Canon features an array of new microlenses, and a more efficient pixel structure for ultra-low noise. With an ISO range of 100 to 3200 with extensions to ISO 50 and a highly usable ISO 6400, the camera takes crisp, clear images at a rapid pace.

Nikon ( introduced its smallest DSLR yet, the new D40x, designed to allow users to take photographs with very high-resolution at the touch of a button. The D40x maintains the same compact size, portability and ease-of-use as its sister camera, the D40, and adds features like a higher 10.2 megapixel resolution, faster continuous shooting capability, and wider ISO sensitivity.

Olympus ( announced the EVOLT E-410 and E-510 digital SLR (single lens reflex) cameras. The E-410's 10-megapixel Live MOS Image Sensor generates high-resolution images that can be cropped or blown up to poster size without sacrificing image quality. The TruePic III and Shadow Adjustment Technology ensures image quality for all lighting situations. Its extremely portable and lightweight body is complemented by two ultra-compact digital specific lenses.

The EVOLT E-510 provides its users with the same technological advances its counterpart, the E-410, offers with an additional Mechanical Image Stabilization feature that includes Supersonic Wave Drive technology, producing blur-free images—across all of the more than 30 digital specific lenses.

Sigma ( announced the Sigma SD14 Digital SLR camera. The SD14, powered by the 14 megapixel Foveon X3 direct-image-sensor, can reproduce high definition images rich in gradation and impressive three-dimensional detail. The new SLR features four JPEG recording modes, large and bright pentaprism viewfinder with 98% coverage, a built-in flash with a Guide Number of 11, 5-point AF system, a large 2.5 inch 150,000 pixel resolution LCD monitor, as well as a user friendly design. The SD14 comes complete with Sigma Photo Pro 3.0 software and a RAW image developer that converts all RAW data quickly and easily.

Better Light ( unveiled the Super10K-HS, a digital scanning back that captures up to 416 megapixels of true RGB image data in every scan. Used on a 4x5 film holders, the Super10K-HS has a capture area that's 72mm x 96mm (120mm diagonal). Each pixel receives pure red, green, and blue data so there's no interpolation of color data, typical digital artifacts, or pattern issues to deal with in post-production. The Super10K-HS can create a direct digital image at a native resolution of 10,200 x 13,600 pixels. This high resolution allows scanning of originals up to 34x45 inches at 300 pixels per inch, and generates a 794MB, 48-bit RGB file.


Pentax Imaging Company ( announced a new series of high performance lenses—the smc Pentax-Da Series. The first two lenses in the series are the smc Pentax-Da 16-50mm F2.8 ED AL[IF]SDM wide angle zoom and the smc Pentax-Da 50-135mm F2.8 ED [IF]SDM telephoto zoom. The two interchangeable lenses are designed for exclusive use with Pentax digital SLR cameras. Bringing together advanced optical technologies, including aspherical elements, special optical-glass elements and original lens coatings, these new interchangeable lenses offer contrast, clarity and edge-to-edge sharpness.

Panasonic ( and Leica Camera ( have developed a new Leica D large-diameter telephoto zoom lens, specifically designed for Panasonic's LUMIX DMC-L1 DSLR and other Four Thirds System compatible digital SLR cameras. The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH/ lens will also feature Panasonic's MEGA O.I.S. (Optical Image Stabilizer). The lens features a 10.7x zoom, with a range up to 300mm. when the lens is mounted on the LUMIX DMC-L1, or the LEICA DIGILUX 3, photographers will be able to use the aperture ring provided for easy, intuitive shooting.

The Sigma Corporation ( announced the new 18-200mm F3.5-6.3 DC OS lens. This high power zoom lens is exclusively designed for digital SLR cameras and is capable of covering a wide range of focal lengths from wide angle to telephoto. It is equipped with Sigma's own unique technology of OS (Optical Stabilizer) function, which uses two sensors inside the lens to detect vertical and horizontal movement of the camera. Providing excellent correction for all types of aberrations, two SLD Special Low Dispersion glass elements and three aspherical lenses are also included. The super multi-layer lens coating reduces flare and ghost. An inner focusing system eliminates front lens rotation, making the lens particularly suitable for using circular polarizing filters and the petal-type lens hood supplied.

Tamron ( announced the development of the AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO zoom lens, a high power zoom lens designed for DSLR cameras with full-size image sensors (Model A20), now equipped with a Vibration Compensation (VC) mechanism.

Lensbabies, LLC ( introduced the Lensbaby 3G---a new medium format version of its 3rd generation selective focus lens. The Medium Format Lensbaby 3G is available for Mamiya 645 and Pentax 67 camera bodies. The Lensbaby 3G for Mamiya 645 features an 80mm fixed focal length and possible aperture settings ranging from f/3.4 to f/39. The Lensbaby 3G for Pentax 67 cameras has a 100mm fixed focal length and has possible aperture settings ranging from f/4 to f/45. The Lensbaby 3G medium format lens allows photographers to lock the Lensbaby in a desired bent position simply by pressing a button. Then, using its traditional barrel focus mechanism, photographers can do fine focusing and precisely place the sweet spot of sharp focus before pressing the shutter release.

Adding to their list of innovations, Lensbabies also introduced a new Creative Aperture Kit for use with the Lensbaby 3G and Lensbaby 2.0 SLR lenses. Each Lensbaby Creative Aperture Kit contains one star shaped aperture disk, one heart shaped aperture disk, and five blank disks. With the Lensbaby Creative Aperture Disks, points of light take on the shape of the hole in the aperture disk. If the photographer uses the star shaped aperture disk, points of light behind the subject appear as glowing stars, giving photographers one more tool to be creative with their cameras.


Sony Electronics ( expanded its line-up of professional digital photo printers with the introduction of new and enhanced models. The line includes Sony's UP-GR700 digital photo printer---Sony's latest on-site solution for professional studio, portrait, wedding and event photographers. This model is the first to offer Sony's ProMatte finish that looks and feels more like traditional photo paper.

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