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Letter From The Editor
Editor's Desk



It's March 2007. Can you believe? Q1 is drawing to a close and trade shows are in high gear.

With many Studio Photography readers off to a trade show this month, this issue offers a select blend of wedding, portrait, and commercial-themed articles to help you grow and manage your business. Profiles on successful photographers as well as photographer-bylined business tips, insights, and straight talk will inform and inspire you, from cover to cover.

Speaking of covers, check out our cover story, "Liberation!" (p. 10), which showcases wedding photographer Jim Davis-Hicks, and the ActionRunner software he's developing that will soon free him—and other photographers—from hours of image editing, and lead the way toward a more balanced lifestyle.

"Switching Gears" (p. 34) explains how David Crane's years of editorial photojournalism formed a valuable business and creative foundation that make him one of today's most in-demand wedding photojournalists.

In "Firemen's Calendar a Big Success" (p. 44), photographer Georgia Sheron takes us behind the scenes to find out why this fund raiser has become so popular with the firemen and their Waterbury, Connecticut, community.

Ever hear of "Slow Photography"? If not, find out in Dave Wacker's "Folders & Folios Complete the Presentation: Slow Photography Sets You Apart" (p. 32).

Peggy Dyer reviews the Lensbaby 3G (p. 16), revealing how the 3G's versatility and virtuosity has enhanced the emotional quality of her "Circle of Life" images.

Thinking of offering your clients additional presentation options this year? Read the Albums & Frames roundup (p. 52), for a cross section of the products available in the marketplace, for different tastes and budgets. And check out Scott Stulberg's review of OnOne software's PhotoFrame Pro 3 (p. 27) to see how you can add a novel edge to your work.

If you're an Apple devotee, chances are you've adapted an Aperture workflow by now. If you're on the fence, read wedding photographer Andy Marcus's review of Aperture 1.5 (p. 40) and see why he's thrilled with his new Aperture workflow.

Looking at the commercial photography market, "Fast, Flexible, Nimble" (p. 28) Randy Duchaine shares insights for creating compelling visual narratives for corporate clientele. Find out why he's "passionately crazy" about what he does.

Be sure to read Gil Stose's Lighting Effects article, "Shoot for Good, Not to Fix It Later" (p. 50). Drawing upon his years of movie production experience, Stose explains how to light a scene to enhance, not overpower.

If you're thinking of bringing your production in-house or you're shopping around for another printer, read fashion and beauty photographer Douglas Dubler's "everything you'd ever want to know" review of the Epson Stylus Pro 3800 printer (p. 46).

The Peer2Peer question we posed to our readers this month concerns offering videography service to clients. Curious to find out how involved you are with videography, we asked: how many offer video services, for how many years, if their video ventures been profitable, and what they look for when investing in videocameras. If you're thinking of adding videography to your product mix, see page 66 for the survey results.

Each month our website, www.imaginginfo.com, features articles you won't find in the printed Studio Photography. This month's exclusives include Bernie Walters's review of onlinephotofix.com, an online service for restoring, repairing, or reviving images.

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