COVER STORY
Jody Dole loves objects, he loves things, he loves collecting
"stuff."
"Having a lot of stuff is actually distracting because I don't have
room for it all," he says. "I compensate by keeping things in
order. Consequently, I have spent a great deal of time
organizing."
But don't mistake Dole, one of the hottest still-life photographers
around with a client list that would make most commercial
photographer's jaws drop, for a shallow materialist. You're much
more likely to catch him wandering through a Maine flea market
picking through a box of one-of-a-kind arrowheads or children's
toys than strolling up Fifth Avenue looking for a new gold
watch.
Drop by Dole's studio in New York's West Village and it won't take
much prompting to get him to haul out a few of his artifacts for
you to look at: a collection of spindly tumbleweeds he picked up in
northern Arizona might be of particular interest, or how about his
array of radiantly colored African beetles, preserved for
perpetuity in glass-covered trays. If that doesn't suit your fancy,
there are boxes of bones tucked away some place, a batch of
giveaways from McDonald's that his son has been collecting; and
lining the walls of Dole's studio library, over 8,000 rare
photography and design books.
"I've stored away hundreds and hundreds of cartons of stuff in an
outside warehouse and the place still looks full," he says with a
sigh.
But Dole's interests aren't restricted to the archaic. Over the
years he has also amassed an incredible assortment of high-tech
imaging gadgets, from computers to drum scanners to digital cameras
and backs to his very own Iris printer—which he purchased in
1993, making him one of the first private individuals to own
one.
But despite all this...this...stuff, which at times can
make his studio seem like an aisle at a computer expo or the
archives of the Museum of Natural History, Dole doesn't consider
what he has a "collection."
"It's more of an accumulation," he explains. "It's not
worth a lot of money, but it's all valuable to me."
Dole's objects also serve a purpose—they're the subjects of
many of his artfully crafted still-lifes and a breeding ground for
ideas for his distinctive commercial product shots. Oftentimes, the
one affects the other in interesting ways. A delightful Dole image
of a blue Gumby (his son's toy) being plunked into a pool of water
emerged while he was doing a series of product drop shots for Bath
& Body Works. A new series of grid-like repeated images
(grapes, eyeballs, globes, etc.) is clearly inspired by his work
photographing trays of colorful insects.
So, in a sense, Dole's face (via his distinctive product shots) has
been turning up everywhere. His client list is a veritable
smorgasbord of the advertising, editorial, and promotional markets,
with such notable companies as Johnson & Johnson, Estée
Lauder, Time Warner, Lego, 3M, Seagrams, Dow Jones, Federal
Express, and others, and magazines including Mirabella, Time,
GQ, Esquire, and The New York Times Magazine, all
calling for his work.
You could say Dole has been riding high of late, but that would be
an understatement. Considering that he has become one of the most
sought-after product photographers in the business since emerging
from a Long Island barn—in relative obscurity—13 years
ago with a handful of still-lifes, his career is more like a wave
that hasn't crested.
While Dole's story has been well-documented in various publications
over the years, it's worth retelling.
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