Magazine Article


A peek at what's hot and new...

Power Marketing 101
Software Cinema

Adorama ( announced it's new series of Flashpoint carbon-fiber tripods. Featuring a classic European style, the three Flashpoint tripods are lightweight. The carbon fiber allows the tripod to absorb vibrations. The Flashpoint tripod line includes the three-section model 1128, which measures 18.5 inches long when its legs are compressed; the three-section model 1228, that features a wider main leg than the 1128; and the Flashpoint carbon-fiber monopod, with its 19-inch length. Flashpoint's new series of magnesium-alloy ballheads feature a micrometer-marked base, rubber-gripped adjustment and locking knobs, and a quick-release shoe for attaching your camera.

Cullmann (
) introduced the 5003 Tablepod, ideal for macro photographs, self-portraits, off-camera/auxiliary flash, and outdoor photography. The Cullmann 5003 Tablepod provides a stable base for ballheads, allowing photographers to capture sharp, clean images from a variety of angles, especially in tight quarters. The Tablepod can be used with all Cullmann Magnesit heads, as well as ballheads from other manufacturers. The Tablepod has a maximum load capacity of seven pounds. Cullman products are distributed in the U.S. by RTS Inc. (

Interfit (www.interfit
) unveiled the 5 in 1 Reflector Kit, containing a newly designed reflector bracket and an air-cushioned lighting stand. Ideal where space is paramount, the translucent reflector is easily converted by a zip-on overlay sleeve, which offers four additional surfaces: Soft Sun, Silver, Black, and White. The Soft Sun, Silver, and White surfaces fill reflected light into the shadow area by up to 1 f/stop, and the black will detract up to 1 & _ f-stop to improve contrast in the shadow areas.

Photoshelter ( announced its PhotoShelter Collection, offering image buyers access to a wide array of commercial imagery that is quality-sorted, keyworded, priced, licensed, and ready for instant purchasing. Offering three aesthetic categories (Contemporary, Pro Stock, and Editorial), the PhotoShelter Collection brings together imagery from professional photographers into one edited, searchable interface. Simplifying the purchase process, every image on the PhotoShelter Collection is available as a high-resolution comp downloaded and priced for immediate licensing (royalty-free or rights-managed).

Power Marketing 101 (www.powermarketing
) announced the launch of its BootCamp In-A-Box. The box set comes with nine audio CDs, including three separate crash courses on sales, marketing, and pricing. Mitche Graf, author of the BootCamp CDs and president of Power Marketing 101, teaches photographers how to meet the needs of an increasingly competitive industry.

Software Cinema ( announced its newest training DVDs, Lighting Essentials and Copyrights & Copywrongs by Jack Reznicki. Both discs feature Reznicki's easy-to-follow expert instruction. Viewers will have the opportunity to learn methods on how to obtain exceptional studio strobe lighting, including how to make lighting appear natural and how to get many looks from only one light.