Magazine Article


In The Cards
Taking a look at recently introduced media cards & flash drives

Portable storage units for your digital photos (and, increasingly, videos from which you can draw out stills) are a necessity for today's roving professional. Your cards and flash drives need to be sturdy, reliable, and convenient to carry. Read on to see some of the latest introductions in digital media storage...

ATP Electronics
Store your photos, videos, and files in the world's first ecofriendly, recyclable EarthDrive. The EarthDrive was designed and built using a maximum amount of bio-recycled materials. While keeping your photos, videos, and music stored safely in a waterproof USB drive, you can also help ATP and American Forests plant trees in an effort to restore the planet.

Also from ATP: the Pink Ribbon Petito USB Drive. Perfect for fashionistas who like to stay at the forefront of technology. Wear it as a necklace or put it on a keychain. It's for a good cause, too: ATP will be donating 10 percent of sales of this product to Susan G. Komen for the Cure in their fight against breast cancer.

Calumet Photographic offers the ProSpec line of professional quality, digital flash-memory products. 305X-speed UDMA CompactFlash and Secure Digital 150X cards are available in sizes from 1GB to 16GB.

To complement this high-speed media, Calumet also offers a selection of portable card readers, from compact, single-slot USB 2.0 readers in CF and SD formats to a high-speed, CF Ultra DMA FireWire 400/800 reader that transfers data at over 45MBs per second. An economical multislot 18-in-1 reader is also available.

With cameras boasting mega-megapixels, pictures and videos yield massive file sizes. Don't get stuck with a full memory card on your next photo shoot. DANE-ELEC SDHC cards are offered in 4GB, 8GB, and 16GB capacities. These high-speed cards also carry a Class 6 speed rating (the fastest available), so you can shoot pictures and transfer files faster than ever.

Delkin Devices
Delkin Devices features a Pro line of CompactFlash and Secure Digital High Capacity cards to deliver industry-leading read/write speeds. The CompactFlash PRO UDMA card boasts a sustained transfer speed of 305X (45MB/sec). Cameras that are not UDMA-enabled will also get their maximum read/write speeds from the Delkin CompactFlash Pro line (so will cameras using Delkin's PRO Secure Digital High-Capacity Class 6 cards).

Hoodman's RAW UDMA CompactFlash line provides the 300X speed and reliability professionals demand. RAW memory is available in 2GB, 4GB, 8GB, and 16GB CompactFlash formats, or 1GB, 2GB, 4GB, and 8GB for Secure Digital. An added bonus for photo retailers: you won't find RAW in mass merchants; the line is sold only at camera dealers.

With its functional compact and capless design, the DataTraveler 400 USB Flash drive allows users to have their digital content at their fingertips while working on multiple PCs. Also from Kingston: the MobileLite 9-in-1 Reader, a convenient way to transfer and store your digital files on memory expansion cards between mobile phones, computers, cameras, and all other gadgets or devices.

The Lexar Professional UDMA 300X CF card offers the ultimate performance when used with a UDMA-enabled device. These cards deliver fast download speeds for faster transfer rates from card to computer, drastically reducing post-production time. Available in 2GB, 4GB, and 8GB sizes, these cards deliver a minimum sustained write speed capability of 45MB/second. Lexar Professional UDMA cards include Lexar Image Rescue 3 software, Lexar Backup n Sync software, and Corel Paint Shop Pro X.

The Lexar JumpDrive Lightning is a premium high-speed USB drive designed to quickly and easily store valuable files, data, and images. The devices are available in capacities of 1GB, 2GB, 4GB, and 8GB. The Lexar JumpDrive Lightning includes PowerToGo software, which allows users to run most Windows applications from the drive; and advanced security software to protect data.

Panasonic has introduced the first 32GB SDHC memory card with Class 6 speed specs. Featuring transfer speeds of up to 20MB/s, the card is ideal for AVCHD video cameras and is capable of recording approximately four hours of footage at 1920x1080i full HD or 12 hours at 1440x1080i HD.

The card is also equipped with a new user-friendly labeling feature allowing users to write titles or comments directly onto labels on the front and back of the card.

The 32GB Attaché USB flash drive stores up to 32GB of data, allowing users to transport thousands of images, songs, videos, and movies to and from the most remote locations.

The PNY Optima Pro UDMA CompactFlash card captures and stores up to 32GB of images or videos with an extreme data transfer rate of 40MB/second (266X).

PTI Global
Made with the professional photographer in mind, Pretec CompactFlash cards offer blazing speeds at huge capacities. The CF 333X model is capable of running at up to 50MB per sec. of read speed, with up to 24GB capacity, while the CF 233X version is capable of 35MB/sec. with up to 48GB capacity.

Ridata Lightning CompactFlash Cards provide a fast data transfer rate of 233X, making them idea for use with high megapixel digital cameras. The Lighting CF cards come in capacities of 1GB, 2GB, 4GB, 8GB,16GB and 32GB

Also from Ridata, the Yego USB hub drive features two additional USB ports per drive. Users can daisy-chain drives for additional on-the-go storage or can add more USB devices onto the HUB. The Yego offers up to 8GB of storage.

SanDisk's new Cruzer Titanium Plus delivers a unique approach to data protection: all files copied to the drive are automatically backed up online. With a capacity of 4GB, Cruzer Titanium Plus gives users the best of both worlds: data is always available when the drive is plugged into any computer; and users can get quick access to their backed-up files through any computer connected to the internet should they forget to bring the drive with them or if the drive is lost or stolen.

Also from SanDisk, offering both SD and USB functionality in one product, the 8GB SanDisk Ultra II SDHC Plus flash memory card is designed with SanDisk's unique, patented Hinge Lock technology. The card can be inserted into a USB port on any computer, thus eliminating the need to carry cables or card readers to transfer photos and videos from cameras.

Sony's Memory Stick PRO-HG Duo media offers three times faster data transfer rates than those of the standard Memory Stick PRO Duo cards. Available in 1GB, 2GB, and 4GB capacities, the media has shorter data transmission times and faster recording times between hardware with an 8-bit parallel interface and the flash memory device. With the addition of four connector pins to the Memory Stick's traditional 4-bit parallel interface, the resulting 8-bit parallel interface provides write speeds of up to 30MB per second. The new Memory Stick PRO-HG Duo media can also be used with conventional 4-bit parallel interface hardware.

Verbatim offers a complete family of Secure Digital, SDHC, and CompactFlash memory cards with read speeds up to 66X and write speeds of 60X.

The Store 'n' Go PRO allows you to transfer and store files in a flash with capacities up to 8GB. Each drive is preloaded with V-Safe Security Software and V-Key File Synchronization Software.