Magazine Article




USA Pavilion at photokina 2002: Meet the World of Imaging

For six days in September 2002, the attention of the photo and imaging industry will be focused on Cologne, Germany, at photokina 2002. This year marks the 52nd anniversary of photokina, and this year's show, as usual, is packed with events and programs that insure increased attendance and heightened awareness of the changing world of imaging. With more than 1600 exhibitors and anticipated attendance exceeding 160,000, with 40,000 trade attendees from around the world, there's no better opportunity to showcase products and services to a worldwide audience. The shows draws approximately 1000 US attendees.
Companies from the United States, which represents the largest contingent of foreign exhibitors, have a unique, affordable and convenient opportunity to take part in photokina. Said Franz Balve, of the US Representative Office of the Cologne International Trade Fairs, "The 5000 square foot USA Pavilion is a group exhibit space for companies from the United States, and is available to small and mid-size professional photo and imaging companies. This turnkey exhibit space includes space and booth structure, signage, furniture and fixtures. In addition, USA Pavilion exhibitors have the use of a private lounge area, access to interpreter services, the assistance of the US Foreign Commercial Service, promotion to the European trade press and a listing in the USA Pavilion Directory." The USA Pavilion is prominently located in Hall 10.1.
Optical, professional lighting, digital accessory, chip makers, software companies, processing manufacturing firms and camera companies have already signed up for participation in all the benefits location in the USA Pavilion affords. Among the exhibitors here are Pixel Magic, Pakon, ZBE and Applied Science Fiction. According to Balve, 80% of the pavilion space is currently sold.
According to Michael K. Conley, Applied Science Fiction's VP of Marketing, "Photokina's US Pavilion allows the show attendees to budget their time more efficiently while at the show because the pavilion groups together other high tech companies from the US. We are exhibiting in the US Pavilion not only because it allows us to exhibit our new technologies but also permits us to solidify our relationship with world-class OEM customers and consumers alike. We have three product categories: embedded technologies, software plug-ins and the revolutionary new Digital PIC dry film technology. Exhibiting at photokina gives us the opportunity to reach out to an international audience as well as show support for our OEM customers. Photokina gives us exposure to forward-thinking leaders in the photo and imaging world as well as sophisticated consumers and editors that communicate with them."
Booking space and making travel arrangements are easier than ever before. Your personal exhibit organizer and contact is in the United States. The team at Cologne International Trade Fairs will assist USA Pavilion exhibitors in every aspect of the exhibition, including arrangements before, during and after the show. Affordable space is still available; so take this opportunity to meet the world of imaging by contacting Franz Balve at the address or e-mail below.
Held in even years, photokina is organized by KoelnMesse GMBH in cooperation with the Photographic Industry Association. This "World of Imaging" is being held from Wednesday, September 25 to Monday, September 30, 2002. This year more than 1600 exhibitors from 45 countries will create the world's largest photo and imaging exposition, with more than 60 percent of exhibitors coming from outside Germany. The USA accounts for the largest contingent, with over 160 suppliers exhibiting. The international flavor of photokina is what drives exhibitor attendance and shows why photokina is considered the premiere worldwide imaging event. Attendance in 2000 was over 160,000, with 40,000 trade exhibitors from outside Germany and over 1000 from the United States alone.

For information on exhibiting in the USA Pavilion at photokina, contact:

GACC—Cologne Trade Fairs
Mr. Franz Balve
40 W. 57th St., 31st Floor
New York, NY 10019-4092
phone: 212-974-8835
fax: 212-974-8838

Visit these other sites as well—
Accommodations and Bookings:
TTI Travel

General Information: (German and English)

Press Information:

Buissink Featured on July's NikonNet "Legends Behind The Lens"

Technical mastery, artistic vision, the ability to blend into the crowd and an unparalleled eye for beauty. These exceptional qualities are what distinguish a true master photographer from the rest of the pack. Joe Buissink, NikonNet's July "Legend Behind the Lens" (, uses black and white images, a photojournalist's style and a unique 35mm approach to turn his wedding photography and portraits into individual works of art that capture the magic of each couple and ceremony. Buissink is also a distinguished and accomplished portrait and advertising photographer.
Buissink, who was born in Holland, took up photography while pursuing a Ph.D. in neuropsychology at UCLA. Since this detour, his incredible work has garnered him profiles by Entertainment Tonight, E!, Good Morning America and in the pages of InStyle magazine. His work has also been seen in publications such as People, American Photo, Gourmet, LA Times and Los Angeles Magazine in addition to stories in Studio Photography & Design and Nikon World.
A Nikon D1x digital SLR camera and a chronological approach to shooting help Buissink to progress throughout a wedding day, recording every intricate process, emotion and interaction from preparation to the reception, looking for that one priceless moment.

Through mid-September, The Ralls Collection, Washington, D.C., will be exhibiting "America," a group show featuring painting, photographs, sculpture and works on paper by artists celebrating the United States.
For more information, call (202) 342-1754.

Hasselblad USA Revamps Website

In addition to product information, promotions, and company history, Hasselblad USA has improved the image gallery on its relaunched website, at The site is intended to be a place where photographers can view each oter's work, see what's new in photography, read behind-the-scenes reports, and access informative articles.

In Memoriam

Morris Berman, whose 1964 photograph of kneeling and bloody Giants quarterback Y.A. Tittle is one of the most famous in sports history, died in June at the age of 92. The photo won an award for best sports photograph in 1964 and now hangs in the National Football Hall of Fame.

Art Institute Displays Voluptuous Nude Studies

Photographic studies of the female nude by Irving Penn are a subject of an exhibition at The Art Institute of Chicago. "Nudes by Penn" is on view until October 6, 2002, and presents more than 75 B&W works from two distinct series, separated in time by a half-century. The first group is taken from The Metropolitan Museum of Art's recent exhibition "Earthly Bodies: Nudes by Irving Penn, 1949-1950"; the second group, from the Whitney Museum of Art's "Dancer: Nudes by Irving Penn, 1999."
For more information, call (312) 443- 3600 or visit

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