Magazine Article




Primedia's Action Sports Group, publishers of Surfer, Snowboarder, Skateboarder, Powder, and Bike magazines, recently announced the launch of a new online sports photo agency through a licensing arrangement with oi2. The new agency will help ASG provide select images for sale online to ad agencies, design groups, and non-competing media. The direct URL for the business is
oi2 represents the Outside Images collection, which provides outdoor sports images.

Nikon Unveils NikonPro Site
In November, Nikon launched NikonPro (, a new online service for professional photographers that offers heightened national exposure and new business opportunities online.
With NikonPro's e-commerce component, photographers can create a fully functional online storefront, accessible to a range of customers searching for professional photography services.
"NikonPro is a very exciting program that will help both established and up-and-coming professional photographers to maximize their business potential," said Tracy Mack-Jackson, manager of Internet Programs for Nikon, Inc.
"At Nikon, we understand that photography is a passion, but for professional photographers, it's also their business. We created NikonPro as a vehicle for photographers to operate a multi-faceted photography business and provide far-reaching exposure and access to a wide base of customers."
With NikonPro, photographers can invite clients to view work, select product packages, and purchase their pictures.
The site also features a "Find-a-Photographer" database, where visitors can search for photographers by specialty and location.

Flag: An American Story, a new book of photographs from Vision On Publishing, documents the journey of Lauri Lyons, a New York-based documentary photographer who traveled across the country asking those she met what they thought of the nation—while photographing them with the American flag. Lyons photographed Americans from New York to Minnesota to California, and many states in between. For more information on the book, visit
Olympus Starts New Ad Blitz
After a six-year hiatus from the advertising airwaves, Olympus America, Inc. has launched a new three-spot television campaign, making it the largest advertising initiative in the company's history.
The Possibilities campaign, created by The Martin Agency, started running nationally last month on network and cable television.
"The campaign embodies the advanced technology and sophisticated style that is Olympus," said Martin Lee, executive director of marketing for Olympus. "The TV advertising is part of a larger integrated effort that conveys the many wonderful possibilities that Olympus cameras offer (photographers)."
In addition to the three 30-second TV spots, the campaign includes three print executions (created by California-based X. Communications to run in professional photography and trade magazines), a redesign of the Olympus website, and a marketing tool box for retailers and suppliers, and the Olympus local marketing representatives.
Spending on the campaign is undisclosed.
"Olympus believes the way to build their brand is through their products. We love that philosophy and in essence that is what this work does," said The Martin Agency's Hal Tench, creative director for the television campaign.
Cherokee Fire Dancers Cherokee Nation Photo Show Opens in D.C.
One of the oldest Native American tribes in the United States is given special recognition in Cherokee Nation: A Portrait of a People, a photography exhibit currently on display at the Smithsonian's Arts and Industries Building in Washington, D.C.
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