Magazine Article


To Protect & Serve

To Protect
& Serve

Latest Bags & Cases Offer Safe Havens for Your Customers' Delicate Digital Gear

by Diane Berkenfeld

As digital photography increases in use, bag and case manufacturers have answered the call for protective cases that offer soft inner linings to protect digicam LCD screens and multiple pockets for stashing media cards and other accessories. Many of these new offerings also feature designs with style and pizzazz. From the smallest digi-point and shoot pouch to the largest backpacks and rolling cases, there are plenty of products to offer your customers to protect all their new gear. When selling any type of camera, from the point and shoot to the SLR to the camcorder, remember to show your customers the selection of protective bags you offer.

Billingham camera bags are distributed in the U.S. by RTS. The bags are made of durable StormBlock canvas and feature elegant styling. The Billingham 25 Rucksack offers an ergonomic design for comfort. The 25 Rucksack also features attachment points for extra pockets to be added for more storage space.
Bushwacker F.64 offers a line of pouches to protect individual lenses and bags, hip packs and wheeled cases for lighting equipment, stands and tripods. Media cases too. The Portable Padded Insert (PPI) will provide additional storage and protection for a laptop, 35mm or medium format camera or consumer level video camera.
Case Logic offers a wide variety of bags for photography and video equipment in addition to audio, computer and other electronics equipment. Case Logic introduced two new lines of bags this year, the PSV for cameras and the CBV for camcorders. Case Logic has also revamped the CBP and CLR lines by adding a splash of color to the bag designs. All of the bags are designed for quick access to the equipment that's stashed inside.
This year, the Charles Beseler Co. introduced a new line of bags for still and video cameras. Fifteen new models include the Citipack Carryall which features room for a digital camera and laptop as well as the contemporary Citipack Monostrap. The Citipack Monostrap has a convenient pocket on the strap for a cell phone in addition to its inside storage area.
Crumpler bags, distributed in the U.S. by JOBO offer an extensive line of camera and laptop bags. The sporty line includes the 'Old Banger' which provides plenty of room for a camera body, lens, and laptop. External pockets zip closed and inside pockets provide ample room for accessory items. The bag also features a unique "escape hole" for headphone wires to pass through so photographers can listen to tunes as they work.
Domke's Urban Collection includes the CVC 10 and 20. These bags are designed to hold most of the popular small pro camcorders on the market. Domke also offers both a photographer's vest and photographer's jacket with plenty of pockets for the shooter on the run.
Hakuba USA has gone pro with a new line of "Pro Series" bags and cases. The Pro Series includes bags in a variety of sizes from individual lens pouches to large backpacks and tripod/lightstand cases. Hakuba's offerings include the Pro System Unibody Backpack with one main interior compartment that features moveable dividers and the Pro System Two Compartment Large Backpack with two main sections, each with dividers that can be customized to the photographer's liking.
Kata Camera Backpacks are distributed by Tiffen. Kata offers the CBP-2 and CBP-3 BackPack systems which are designed for heavy use outdoors. The CBP-3 can also be used as a daily camera case, providing extra protection for the equipment within. It features a modular divider system, is Insertrolley ready and includes a rain cover.
Kipling's low key yet stylish camera bags are distributed by Tiffen. The bags are available in a variety of sizes and colors, ranging from small bags for point and shoot cameras to larger bags and backpacks that will house entire camera systems.
Kopho soft camera bags are distributed by HP Marketing Corp. Kopho's Harrier cases feature foam dividers, an inside mesh pocket for accessories, belt loops and detachable, adjustable straps.
Lowepro's new Tech Collection includes pouches and larger bags for both cameras and digital video cameras and camcorders. The larger bags offer customizable main compartments. These sporty yet functional bags are available in steel gray with black.

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