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The Best of 2000...And The Winners Are...



The Best of 2000

And The Winners Are....

January 2001

For the past 11 years Photo Trade News has conducted a readership poll to determine the Top Products of the Year. Ballots are sent to a random sampling of our readership as well as printed in several issues of the magazine prior to our Top Product of the Year issue. Readers are asked to choose those products that have caused consumer excitement and that have made a strong impact on their bottom line for the past year. These awards honor the products and their designers, as well as the entire team effort that has brought them to market. That team includes engineers, factory employees, marketing and advertising people, field sales reps, as well as the entire organization that contributed to their success. PTN would like to congratulate everyone involved in the success of these products.

This time around 21 categories were selected for readers to vote on as well as a category honoring what our readers feel was the top product overall in 2000. In many cases there were clear-cut winners and in those categories the products stand alone. In instances where the tally was tight, we designate an Honorable Mention winner.

The Envelope Please
For the second year in a row (and third in the last four) photo retailers have chosen a digital camera as the top product of the year. In 1997 it was the Olympus D300L taking top overall honors followed (2 years later) by the Olympus C-2000 and C2500. For 2000 it was Nikon's turn to take top honors overall with their incredible Coolpix 990.

Certainly no surprise that digital cameras are beginning to dominate our Top Products selections and the two aforementioned companies have been getting it right from the get go.

Products like the aforementioned collection of digicams are only serving to strengthen the category and move consumer-level digital imaging into the fast lane.

Once again, thanks to all who cast their vote, and congratulations to this year's winners. We open with the top overall winner — the Nikon Coolpix 990 — and the runner-up in that category for the second straight year, the Canon Rebel 2000.

Winner — Overall Top Product
Nikon Coolpix 990

According to our readership Nikon's Coolpix 990 put everyone else on ice — while their D1 devastated the higher-end crowd. Those two digicams received the lion's share of the votes in this category. Nikon has come to market with some wonderful digital camera product and have left all of us calling for more.


Nikon D-1

The Nikon D-1 garnered so many votes from PTN's readers, and the final numbers were so close that we decided to award the Overall Top Product of the Year to both the Coolpix 990 and D-1.

Honorable Mention — Overall Top Product
Canon's EOS Rebel 2000

Nice to see the balance here — with a digital camera taking the top spot and a 35mm capturing second. The Rebel 2000 has done nothing less than open up SLR photography to a whole new audience of former point-and-shooters.


Nikon D-1

The Nikon D-1 garnered so many votes from PTN's readers, and the final numbers were so close that we decided to award the Overall Top Product of the Year to both the Coolpix 990 and D-1.

Honorable Mention — Overall Top Product
Canon's EOS Rebel 2000

Nice to see the balance here — with a digital camera taking the top spot and a 35mm capturing second. The Rebel 2000 has done nothing less than open up SLR photography to a whole new audience of former point-and-shooters.


Fujifilm Super CCD

Fujifilm turned many heads with this announcement in 2000 — a re-shaped CCD chip that allowed more light to reach the sensor resulting in sharper, more detailed digital images. They certainly got the attention of our readership as well.

Honorable Mention — Overall Top Technology
Digital Cameras

Seems to make sense that second place would go to the product you place a chip (like Fuji's Super CCD) in. Digital cameras have the entire world excited and PTN's readership is certainly "super" excited about the product's future.


Olympus Stylus Epic

It's lucky number 7 for Olympus — the seventh year (in the line's 10 year existence) that an Olympus Stylus camera has won this category, and the third year in a row for the Epic. This coming year is a milestone for Olympus, celebrating the 10th birthday of the Stylus line of cameras. With a grand total of over 18 million sold worldwide is it any wonder it continues to fare well here?

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