Magazine Article


Powering Your Battery Sales

You’ve got the latest and greatest Rechargeable, Alkaline, and Lithium batteries. The person shopping in your store has one device in mind and a confused look on his or her face. Quick! What do you do? To provide you with the best possible answer to that question, PTN went straight to the power source; the battery makers.

According to Robert Kielhorn, a representative for Lenmar Enterprises Inc., it’s easy to identify the type of battery your customer needs according to the device they plan to use it in. From there you can determine whether they need Alkalines, Rechargeables, or a specific Lithium battery. “For high-power-drain devices like digital cameras and camcorders rechargeables are almost always best,” says Kielhorn. If you try using Alkalines in a high-power situation, the batteries will be depleted of power in a very short period of time, and the customer will end up frustrated at having to buy battery after battery. Kielhorn points out that “with rechargeables you’ve got eight or nine hundred times you can recharge those batteries instead of buying new ones.”

But say your customer is looking to replace the batteries in a smoke detector or the buzzer for their Scattergories board game, that’s when Alkalines would probably be the best choice. Similarly, any device that uses a little bit of power over a long period of time are ideal candidates for Alkaline batteries. “Alkalines are perfect for things like that clock on your wall. The one on mine has been there for almost 20 years and I’ve only had to replace those batteries about ten times,” says Kielhorn.

Customers primarily need Lithium batteries when it is dictated that they be used by the manufacturer of the device. This is the case for most cell phones and the newer small camera models because the batteries can be molded into a variety of shapes. According to Maurice Mizrahi, an executive VP at Digipower, “Now that cameras are getting smaller, slim ones like the T7 and the Nikon series require a lot of energy in a small package so Lithiums are the battery of choice.” It’s also particularly helpful if the customer has the device with them or already knows the exact brand and model number of the device they are purchasing batteries for. However, they do exist as AAs and AAAs, and are typically the battery of choice for all things that require a recharge every couple of days due to non-stop use, such as portable gaming systems and walkie talkies. This is because they can be recharged very quickly and an enormous number of times.

Other tricks include referring to a battery’s packaging to see if the company has listed any information on device compatibility. As for Digipower, “Our packaging clearly indicates to the consumer everything from how many pictures you can get per charge with the batteries to which of the most popular camera models the batteries will work in,” says Mizrahi. Read on for juicy details on the best and newest in battery products...


Digipower is introducing the latest in battery charging technology; the innovative TC-500, a convenient and easy way for consumers to charge their camera’s proprietary batteries, whether on the road or at home. The TC-500 combines a unique and patented folding plug design for use in practically any country without converters or adapters.

Designed specifically for Canon, Nikon, or Sony brand digital camera batteries, the units feature interchangeable plates for the most common batteries used in digital cameras today.


Designed using NiOx Technology, based on Nickel Oxy Hydroxide (NiOOH) chemistry, Duracell PowerPix is specifically tailored to meet the needs of today’s growing base of digital camera users. The disposable batteries deliver up to twice as many pictures in digital cameras as ordinary Alkaline batteries, providing greater convenience for consumers. Also, an “always ready” power feature ensures that photographers never miss a shot. PowerPix are available in AA and AAA sizes and come with a seven-year freshness guarantee.

The company also offers a range of Nickel Metal Hydride (NiMH) rechargeable batteries and chargers. The newest addition to the line, Duracell’s 15-minute charger is designed to provide an even faster charge time for maximum convenience. Special protection features prevent overcharging to ensure product safety; and the charger comes packaged with four AA 2400 mAh NiMH cells.


For high-tech devices, Energizer reports that the company’s e2 Lithium AA and AAA batteries last up to seven times longer in digital cameras. In addition to providing extremely long life, the batteries offer several other advantages. Both the Energizer e2 Lithium AA and AAA are 33% lighter than their Alkaline counterparts. They also offer a shelf life of up to 15 years, and come in recloseable packaging for convenient storage and travel. They batteries feature leak resistant construction and provide excellent performance in extreme temperatures.

Energizer has also added a 2650 mAh NiMH AA and a 1000 mAh AAA battery to its existing NiMH battery assortment—raising the bar on rechargeable performance. The new AA 2650 mAh NiMH batteries are especially designed for highly active digital camera users offering the most pictures per charge currently available.


The revolutionaly Eneloop from GE/Sanyo is a low self-discharge rechargeable battery that is ready-to-use right out of the package—no initial charge required. This breakthrough development combines the convenience of an Alkaline battery with the reusability of a rechargeable battery. With a shelf-life of 85% capacity after one year of storage at 68º F, the batteries can now effectively be used in applications such as remote controls, flashlights, and radios.

Where digital cameras are concerned, discharge testing results show that Eneloop can take 4.4 times more pictures than Alkalines and perform better in low temperatures.

For something completely different, the company’s new diminutive USB charger will charge a AAA NiMH battery in any PC via the USB port. Charging in approximately 2 hours, the product is perfect for business travelers with an MP3 player and a laptop.

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