Magazine Article


PMA 2009
Products, Education, Awards & More

PMA has once again returned to Las Vegas (also known as Sin City). Although the economy hasn't been what anyone wishes it would look like, you still have a business to run, and vendors to see, new products to review, and educational opportunities to take advantage of. PMA offers all of this and more.

Classes abound for the retail salesperson, lab worker, scrapbook or framing store owner, or professional photographer. Whether you want to learn about new ways to market your services, or better tips and techniques for taking a great portrait, there is most likely a DIMA class for you. In addition to the DIMA seminar schedule, there are sessions for the Picture Framer, Scrapbook Retailer, and everything in between. About 200 sessions in all will be held during PMA, which is running from March 3 5. If helping consumers or customers create, keep, display or share memories through pictures, you'll find something worthy of your time at PMA.

In addition to the sessions, the tradeshow floor brings all of the new products and services together in one building for you to see and meet with manufacturers and distributors over the three day event.

This year as an added bonus, PMA along with Bill McCurry, of McCurry Associates, has organized a special event that will be held on the tradeshow floor on the last day of the show. With everyone's time so tight and limited time to hit every single booth at the show, PMA and McCurry have organized a "staff" to go out and "dig for the gems of the show" which they will present to all assembled at the "Hot Picks of the Show" event on Thursday, March 5 at 1pm sharp.

Representatives of the major buying groups around the world will be showing their best finds of the show, during this one hour presentation. And, in addition to all the insight into business, new product tidbits, and candy bars that might be handed out (anyone who's ever been to one of McCurry's sessions knows he hands out candy to those who participate with questions or comments), there will also be $1,000 given away at the end of the session. This is just before the Parting Shot event, and the larger raffle drawing then.

Innovation, Showcases, & Shoot-Outs

Also at PMA will be DIMA's Innovative Digital Product Awards which will be announced the day before PMA 09 begins. These new products are judged by the industry's best editors. Check the PTN Photo Show Daily if you're at PMA or our website at to find out which hot new products won.

As always the Shoot-Outs have companies vying for the top honors in both the Printer and Kiosk arenas. For the DIMA Printer Shoot-Out, winners are to be announced during a press conference on the first day of the show. The qualitative criteria used in judging the prints is based on neutral gray balance reproduction, saturation, shadow detail and quality, overall tonality and detail, highlights and spectacular highlights, flesh tones, hue shift, and text.

For the DIMA Kiosk Shoot-Out, industry members evaluate photo kiosk systems side-by-side on a level playing field. This is often a heated race and winners will also be announced at the press conference on March 3. This event allows businesses looking to deploy photo kiosks into the marketplace an opportunity to "test drive" various systems in various configurations.

For the retailer or lab looking to add in-house photobook production to their business, check out DIMA's Photo Book Showcase, which is now in its second year. The showcase displays the widest variety of photo book creation software, systems, and output options. It will present all aspects of photo book production for attendees of PMA 09 to evaluate side-by-side.

This year PMA is offering a new PMA educational package, the PMA All Conference Connection Pass, where PMA 09 attendees will have complete access to all sessions in the PMA, PSPA (Professional School Photographers Association International), DIMA (Digital Imaging Marketing Association), PPFA (Professional Picture Framers Association), and SPAA (Sports Photographers Association of America) conferences. Also included is the choice of DIMA, PPFA, PSPA, PSRO, and SPAA luncheons; admission to all PMA Official Business Session Keynotes; and admission to DIMA and PMA Welcome Receptions, PMA Get Acquainted Reception, PMA Parting Shot Reception, PPFA Face-to-Face Showcase Reception, and the PPFA 2009 International Framing Competition Reception. The All Conference Connection Pass is $299 for PMA members and $399 for non-members, which includes the attendee's full trade show badge. Attendees can opt to purchase sessions a la carte instead of the All Conference Connection Pass.

Awards & Honors

Another event occurring in Las Vegas during PMA is PMDA's industry awards dinner. The PhotoImaging Manufacturers and Distributors Association (PMDA) recognizes outstanding individuals in the photographic industry. The PMDA awards are given annually to the persons or organizations that have significantly contributed to the imaging industry throughout the year or throughout their careers, and that have had a positive and meaningful impact on the business of photography. This year's recipients are: Shigetaka Komori, Fujifilm Holdings Corporation for Person of the Year; Michael Deng with the Technical Achievement Award; David Willard receiving the Norman C. Lipton Lifetime Achievement Award; and Bill Eppridge--Photographer Award.

Also during PMA, PTN will honor its 2008 Dealer of the Year. Jerry Sullivan, owner of Precision Camera & Video of Austin, Texas is being awarded the Dealer of the Year award at a reception on March 4, at the Renaissance Hotel.

All dealers, manufacturers and friends of PTN and Precision Camera & Video are welcome to attend the event. No invitation is needed, just show up at 6pm.

The PPFA International Framing Competition entries will be displayed at the second-floor entrance to the PMA 09 tradeshow. Attendees will be able to vote for their favorites

For the PRINT Competition, entrants had to frame the same piece of art--a faux Victorian onyx necklace--to show the variety of options available when using a professional framer. In the OPEN Framing Competition, entrants were free to frame anything highlighting the diversity of custom framing. Winners will be announced at the PPFA International Framing Competition Reception on Wednesday, March 4.

The PIEA (Photo Imaging Education Association), will also announce the winners of the 2009 PIEA International Student-Teacher Photo Exhibition and Competition in Las Vegas. The entrants compete in nine categories by age group.

The judges chose 115 images (from 91 entrants) out of 6,080 images entered by 1,334 entrants from 114 schools in 10 countries. Student and teacher winners come from middle and high schools, colleges, and universities in Australia, Canada, China, Costa Rica, Guatemala, India, Iran, South Africa, the UK, and the U.S.

Each award winner and exhibitor will share more than $160,000 in valuable prizes provided by 68 companies and organizations from four countries. Prizes include film and digital cameras, memory cards, printers, tripods, magazine subscriptions, scholarships, printing paper, batteries, and photo accessories.

The business and educational sessions, tradeshow and other events have been created to assist you, the PMA member in building your business, so take advantage of it!