Magazine Article


Imaging Up Close And Personal
Sunny San Diego Hosts Fall PMA Convention

San Diego skyline
Photos of San Diego courtesy of San Diego Convention & Visitor’s Bureau.
© San Diego Convention & Visitor’s Bureau

San Diego waterfront
San Diego Waterfront. Photo courtesy San Diego Convention & Visitor’s Bureau.
© San Diego Convention & Visitor’s Bureau

The old adage,"there's strength in numbers," will be applicable in describing San Diego, California this month, when the PMA Fall 2005 Imaging Conference and Mini-Trade Show sets-up shop at the Manchester Grand Hyatt San Diego. The annual Fall event will run from September 8 through 11. This year, as attendees walk the show floor, they might notice some unfamiliar faces. That's because there will be a few conferences going on at the same time.

This year marks the second in a row that the Independent Photo Imagers (IPI) will be co-locating their annual conference with the PMA Fall event. Added to that, the PSRO (Professional Scrapbook Retailers Organization) and PPFA (Professional Picture Framers Association) will be hosting seminars as well. DIMA has also scheduled digital-oriented seminars. And, for the first time, the Digital and Wireless Imaging Summit will be co-located with the PMA Fall show.

The seminar schedule is chock-full of topics covering everything from digital imaging and new technologies, to expanding your product range by entering into new areas such as custom framing, scrapbooking, event photography; in addition to business essentials and marketing.

Once again, imaging industry veterans will be presenting seminars. Dr. Glenn Omura, of Michigan State University, will present"Successful Imaging Retail Strategies, Step by Step" on September 10. Bill McCurry, of McCurry Associates, offers insight into better interaction with your employees and customers, in his talk"It's Your People...Really!" McCurry's talk is based on the PMA book he co-wrote with Harold Lloyd. McCurry will also be hosting his popular interactive"Marketing Ideas Exchange."

Other programs include:"Shoebox Revelation—What Will We Do When the Shoebox Is Empty?" with Scrapbook Retailer magazine's Jeanne Wines-Reed;"How to Create Your Own Greeting Card and Calendar Template" with Jim Schwarzbach, of Jim's Photo Lab;"The Mom Factor" with author Nora Lee; and"Build Your Own Kiosk" with retailers Brian Ainsworth of Photos Ar' Nice and Chris Lydle, CPC, of Chris' Camera Center.

The Kiosk Connection will feature kiosks by a number of the major players in the industry, including: Noritsu, Sony, Whitech, Lucidiom, Digital Portal, AAA Imaging, and Minilab Supply Store, lined up on the trade show floor for attendees to test out and compare features.

In keeping with the idea of diversification, the two stops on the Facility Tours are: Artrageous!, an art and framing retailer with three locations in San Diego; and Memories, a scrapbooking store that's part of one of the largest chains of its kind in the country.

Digital And Wireless Imaging Summit
The Digital and Wireless Imaging Summit, which is produced by iHollywood Forum, Inc., will be addressing a range of topics that affect the imaging industry. The Digital and Wireless Imaging Summit will be held on Thursday, September 8.

Conference sessions will cover a range of topics including:"Visionary Roundtable: Worldwide Trends for Digital Cameras," and"Retailer Perspective: What Consumers Want." Other sessions cover such topics as Video, Cameraphones, the Digital Darkroom, and the changing landscape of Digital Printing.

There's a variety of leisure activities too—no need to spend all of your time at work. There's a Golf Outing on September 7 for those folks who arrive early; Spouse Outings to the San Diego Zoo and Coronado Island; and the PMA Big Night: a sunset dinner aboard a Hornblower Harbor cruise. On Saturday, September 10, the 112-foot classic Trumpy motor yacht High Spirits will set sail upon the San Diego bay, as a highlight of the conference. And, there's plenty of local San Diego spirit to be found—within walking distance of the Hyatt hotel hosting the conferences. ptn