Magazine Article


Help and Gratitude

Help and Gratitude

The terrorist attack perpetrated on America on September 11, 2001 was meant to weaken our country's stability and spirit. It has not, instead just the opposite has occurred. Millions of Americans have shown their patriotism, courage and resolve in the past months. Individuals and companies alike have reached into their pockets - in an already trying economy — and have given whatever they could to the relief efforts and for the victims and survivors. Over a billion dollars has so far been raised.
While PTN surely can't list all of the people who have helped with donations of money, food, clothing, rescue and other equipment — we wanted to mention those companies that we knew of at press time.

Kodak donated $2,000,000; Fuji donated $1,000,000; Concord Camera donated $1,000,000; Canon donated $300,000, the company's N.Y. headquarters added $100,000 and provided photo and office equipment; Panasonic donated $100,000 and another $20,000 in equipment; Nikon donated $100,000 and photo equipment to the Police and Fire depts. of New York. HP made a $3,000,000 contribution in addition to providing $67,000 worth of equipment; Sony donated $3 million; Everen T. Brown and Company 360 Images donated posters with an est. value of $370,000. Hitachi America, donated $1 million; Intel contributed $1 million. Samsung also donated $1 million; and SANYO donated $500,000.
Leica Camera auctioned a photo of the World Trade Center, taken in 1997 by N.Y. Mayor, Rudy Giuliani, proceeds will benefit victims and families. PhotoTidings created "Photo Greetings of Unity" slimline greeting cards, a portion of the proceeds will be donated to charity; Tura USA and Rad Gad are donating proceeds from sales as well. dotPhoto Inc., hosted photos of missing people on their Website as search efforts began. Personal Design Concepts, and PhotoWorks, will also donate a portion of sales to relief efforts.
Kodak created a "Photo Quilt" on their Website, for consumers to add photos to. Fuji's Website also allows consumers to share images with America.

Many photo specialty stores and photo labs created posters and photos featuring the American Flag, which their customers proudly display. MotoPhoto is raising money by selling postcards of the "Human Freedom Flag," photographed by MotoPhoto franchisee Nancy DeMille.
Kingstown Camera, Wakefield, R.I., helped raise more than $37,500; Irvine, Ca.'s 30 Minute Photos Etc. owner Mitch Goldstone, launched a campaign called Economic Patriotism; Commercial lab Trucolor Inc., Hackensack, N.J., produced posters with the American flag, selling them at cost.
The abundance of images before, during, and since that fateful September morning have flooded us — in newspapers and magazines, on television and the Internet. Our industry has touched millions of people across the country and around the world through photos. Through images, we can understand what has happened and begin to heal. With memories, and images America and the world will remember 9-11-01.

— Diane Berkenfeld