Market research company eMarketer offers some interesting statistics about baby boomers and the way they share marketing messages among friends and family. Boomers prefer to talk face-to-face about products, brands, or services. Some 93% of baby boomers were very or somewhat likely to share product information with friends, according to a ThirdAge/JWT BOOM survey. And email and the telephone were more popular with older boomers, while younger boomers used mobile phones, instant and text messages, social networks, and blogs, according to BIGresearch.
A JupiterResearch study conducted in August 2007 showed this group was most likely to forward an email message from a marketer to another adult, (10%) compared with 7% for all adults. Recommendations from friends and family are valued highly by boomers, so marketers should consider email messages as an important medium to reach them online.
9 out of 10
About nine out of 10 U.S. consumers ages 12 to 24 use the internet.
More than one-half of those ages 65 to 69 are online.
Internet-using 70-to-74-year-olds make up 45% of people in that age group.
Source: Pew Internet & American Life Project
According to a new report from InfoTrends entitled "Digital Photo Frames: A Bright Spot in the Consumer Imaging Market," the digital photo frame segment presents a fresh avenue for vendors seeking new opportunities for growth. This market is projected to achieve a compound annual growth rate of nearly 22% from 2008 to 2013, surpassing 21 million units.
According to InfoTrends research, new products must be easy to use and allow consumers to update and display their digital images effortlessly.
In addition to focusing on ease of use and wireless as a must-have feature, research indicates that vendors would also be wise to introduce frames that are capable of receiving user-defined RSS feeds, connection to social networking, and local news and weather updates through a content-service provider. This would further integrate digital photo frames into consumers' everyday lives, giving them a purpose beyond photo viewing.
While Women Are Holding Back on CE Purchases, Their Influence Remains Strong
According to a recently released study from The NPD Group, "Women's Impact on Consumer Electronics Purchases," women are the main decision-makers for several key consumer electronics products. However, the ratio of female to male spending is lessening in important categories where it once was rising. Year over year, November 2008 stats found that 38% of female buyers purchased technology products versus 41% the previous year. Digital Point & Shoot camera purchases declined from 54% to 51%.
Even though women may be starting to spend less and not directly making some of the major purchases, they do have a lot of impact behind the scenes. According to the report, flat-panel TVs and home theater systems, typically purchased by men, have the greatest female influence. Also to note: among major technology categories, word of mouth tends to be the greatest source for women to gather information prior to purchase.
"In these tough times, women seem to be holding their purse strings especially tight," says Liz Cutting, director and senior imaging analyst, NPD. "Considering their strong influence on technology purchases, even when they are not the main purchaser, it's critical to appeal to their sense of value. Additionally, there's great retail opportunity to engage women in sales of products such as flat-panel TVs, where they have the greatest purchase influence, through informative displays and friendly sales staff."
The study was conducted online among 5,345 women from NPD's Online Panel in summer/fall 2008.