Magazine Article


Batteries Continue to Evolve
Lasting Longer, Powering Additional Devices


But alkalines—while ideal for many purposes—can’t offer the power duration of some of the newer formats of batteries, such as NiCd, NiMH, lithium, and lithium ion. Panasonic recently introduced its latest battery breakthrough—the Oxyride battery, which uses the newly developed oxy-nickel-hydroxide chemistry. According to Panasonic, Oxyride batteries offer longer-lasting energy in digital still cameras versus alkaline-plus batteries.

To celebrate the milestone introduction of the Oxyride battery, which is available in AA and AAA sizes, Panasonic has kicked off the campaign “Neuter Your Bunny.” This campaign is designed to improve the lives of real bunnies and their owners, while building consumer awareness for both the health benefits of neutering pet bunnies, and the performance of Oxyride batteries. For more information about this campaign, check out the website

GE/Sanyo has added an 8AA pack to its lineup of rechargeable batteries. According to Mary Koral, spokeswoman for the company, the responses of focus groups have shown the importance consumers place on battery choices for digital cameras. She noted that the focus groups all wanted to be able to pick up their digital camera and have it work, instantly. They didn’t want to miss the shot.

GE/Sanyo’s eneloop NiMH batteries, which launch in the United States this summer, will allow consumers who’ve put their digital camera in a drawer for a year pick up the camera and find the battery still has 85% capacity—plenty of power for their picture-taking.

Your environmentally conscious customers will appreciate both the cost savings and the thousands of batteries that won’t end up in landfills when rechargeable batteries are used instead of disposable alkalines. And they can recycle batteries by calling 800-8-Battery.

Maha Energy Corporation, the makers of PowerEx-branded batteries and chargers, launched its latest nickel-metal-hydride (NiMH) rechargeable batteries, featuring 2700 mAh of power. These batteries were designed for use with power-intensive devices, such as digital cameras, MP3 players, hand-held games, and portable CD players. Maha Energy is packaging its PowerEx 2700mAh AA batteries with a plastic carrying case.

Duracell has added a new line of batteries designed for use specifically with digital cameras, which can be high-drain devices. The PowerPix batteries use NiOx technology to offer two times more digital pictures versus ordinary alkaline batteries.

Lithium-Ion Replacement Batteries

DigiPower offers a variety of power solutions, including both internal and external battery packs for digital cameras and other electronic accessories, batteries and charger kits, and AC power supplies.

DigiPower currently offers more than 25 lithium-ion and NiMH battery packs for all types of digital cameras. DigiPower also offers a wide range of replacement battery packs for many of the popular digital cameras available today, making it easy for you to sell your customers a back-up battery, as well as service those vacationers who might have forgotten a battery or charger at home.

And the chargers are designed for use worldwide, which means your customers won’t have to worry about bringing additional plug converters with them on trips outside the United States.

Cutting the Cord to the Rechargeable Battery

Earlier this month, Energizer introduced a new, patented technology that will enable its lithium batteries to power such products as iPods, cellphones, and portable games—devices that normally receive their power from dedicated rechargeable batteries. Energi To Go, as it’s called, includes a two-battery Energizer Energi To Go Instant Cell Phone Charger, and four-battery Energizer Energi To Go Power Pack for audio and gaming devices. The products are scheduled to hit retail shelves nationwide this coming September.

The new cellphone chargers are designed to power 80 percent of the cellphone brands available in the U.S., with phone tip connectors available to fit approximately 100 phone models across top manufacturers.

The Energi To Go Instant Cell Phone Charger utilizes the power of Energizer’s e2 lithium AA batteries to charge a cellphone. According to market research group Roper ASW, 20 percent of consumers lose cellphone power at least once a week. In the past, there wasn’t much a consumer could do but hope they wouldn’t need their cellphones until they had the opportunity to recharge the batteries, usually at home. “More and more consumers are cutting the cord—they are on the run and don’t have time to wait at a wall outlet for their phone batteries to charge,” says Jeff Ziminski, Energizer’s VP of marketing. “We expect Energizer Energi To Go to fill a consumer need as an essential and economical way to guarantee automatic power to talk, power to charge, anywhere, anytime.”

The Energizer Energi To Go Power Pack provides immediate power from four Energizer e2 lithium AA batteries—to power Apple’s iPod, nano, and mini. The Energi To Go Gaming Power Pack powers handheld gaming systems, including the PSP (PlayStation Portable), Game Boy Advance, and Nintendo DS.

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