Magazine Article


PROTALK Mixed Services Fit A New APCI

It is with sad regret that many old and current imaging people sit back and watch the demise of APCI, Association of Professional Color Imagers, or APCL (L for labs), as many of the old timers still call it. Digital imaging is in a constant state of change and therefore necessitates change in its trade organizations. The former healthy commercial photo labs have lost interest in APCI and moved on to screen, sign and offset organizations for their information. As evidenced at the last PMA in Orlando, large format vendors pulled out to put their money and energies in those three graphic imaging areas.

Large-format photo/graphic shops are not fish-out-of-water, just out of the APCI and PMA. Over 10 years ago early inkjet adapters and digital photo printers signed on to DPI, Digital Photo & Imaging Association, started by early Onyx Graphicsí users and coordinated by yours truly. But it too has faded into history and was absorbed by the SGIA screen association. PMA is following suit with its change of focus with the reinvented APCI. The new name is AIE, Association of Imaging Executives (the name comes from Tom Rieger, Rieger Communications). As exclusive as this name sounds, it isnít meant to be. In fact, the plan is to be all inclusive for members of PMA. No one understands mixed services more than Rieger who has reinvented his business by acquisitions, new purchases and an emphasis on sales by adding Bob Goldblatt. Rieger offers large-format inkjet, Lambda, flatbed printing, full people/portrait lab services, plus Fuji Frontier small format, and their latest service is signs.