Magazine Article


A Stronger Editorial Package, New Design

A Stronger Editorial Package, New Design

by Bill Schiffner

For 2003, Photographic Processing has a new logo, mission and vision. In our 38th year, we have relaunched Photographic Processing in order to better serve our readers.

With all the time and effort involved with the relaunch, it was best to combine our January and February issues. We apologize for the delay. However, we feel after reading this issue, you will see it was worth the wait.

We have refocused our editorial mission with a stronger message to better provide our readers with the latest in new digital products, technologies and services. We have also redesigned the magazine for a more reader-friendly and digitized look. Kudos go out to our art director, Elizabeth Barbieri.

Our vision is to continue to be the leader in the photofinishing market, offering our readers the editorial needed to make their digital transition a smooth and profitable one. In order to keep to that vision, we have added new sections for each issue:

Today's Minilab: The Total Imaging Center - In this bi-monthly section, we aid minilab owners as they successfully enter the digital world. With advice on the latest equipment, technology and services, we provide tips on turning their lab into a profitable total imaging center.

Digital Retailer - This bi-monthly section targeted at the Digital Retailer examines new techniques, tools and services to help keep customers coming back to your store in the digital age.

Digital Output - This monthly section examines wide format/inkjet printers and digital input/output equipment options for commercial labs, service bureaus and digital imaging centers.

The Digital Professional - This section looks at the complete digitization of portrait and social labs, their new workflow with the digital photographer and how they are making that transition.

We have also added three new monthly columns:

InfoImaging Update - The new column focuses on driving output across the industry, making digital easier to use and developing business in new markets.

Thinking Outside the Box - This new column offers advice on finding new niche markets, products and other marketing opportunities.

Supplier Forum - Every month, a leading vendor will enlighten lab owners and processing professionals on key trends, products or developments in the industry.

In addition, I would like to introduce you to our new Associate Publisher, Art Hotz. Art brings with him an impressive background in sales, marketing and publishing. These will be extremely important as we add new initiatives and editorials moving forward. Art was recently promoted from sales representative for Studio Photography & Design to Associate Publisher of both Photographic Processing and sister publication Digital Imaging.

Prior to his arrival at Cygnus Business Media, he worked for Penton Media Inc., CMP United Business Media plc. and Miller Freeman Inc. He brings over a decade of proven success in sales, management, and marketing to the Cygnus Imaging Group. While at Miller Freeman Inc., Art helped re-launch Intelligent Enterprise. Don Pazour, President of Miller Freeman at the time, referred to Intelligent Enterprise as "the most successful re-launch in MFI history...."

Art says he "looks forward to creating programs that will enhance the branding efforts of firms that support us during an exciting time in the industry."

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