Business and Marketing

Smart planning makes capturing creative images easy

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In the middle of the 1970s, when we were having a big economic downturn, both Apple and Microsoft were founded.

A Cape Town-based photography studio, which sells digital photographs of windsurfers from a website, recently expanded its business model by adding a location alert service using text messaging.

In the case of MAC Group, who has been distributing high-end photographic gear for the last 20 years, everyone in the company, including its president, has reported to just one person: the photographer.