I also make stand-alone catalogs of images from a job, or even for a stock request, and send those to a client on a CD, so they can make their final selection. My clients love it, because they can see all the images in an easy-to-view format, add their own star ratings and choose the ones they like the best. It also enables me to pick my selects and have the client be able to search specifically for those images.
I also send my entire North Queensland Collection out as a stand-alone catalog in order to book and magazine publishers, as well as to various government departments who regularly license my images. It means that they always have my full image collection on hand any time they have a project that needs images. The catalog is divided up into different geographic areas as well as subjects (using Catalog Sets) and my clients love it. I know the area well, and I have a much deeper coverage than any of the big agencies. Until now, it has been virtually impossible to show clients everything I have available.
Now I'm able to compete with the big libraries that have their entire collections up on the Web. Mine are available to clients 24/7, and that has meant a lot of extra sales. As the old saying goes, "time is money," and the ability to access all my images so quickly saves me both. It used to take an entire day to put together a diverse range of images from around the world. Now I can do it in the blink of an eye, and I love it. The ability to show clients DNG files in a catalog means that I no longer have to convert every single file to a TIFF or JEPG and that saves me a lot of time — literally days — on big jobs.
Without MediaPro there would be no easy way of presenting such a large number of images to my clients in such an easy manner. It means that clients can just load up my catalog and see if I have the image they need. I can have my entire portfolio sitting on an art director's desk. That's tens of thousand of images just sitting there on a disc — all key worded, separated in different groupings and fully searchable. That is a very powerful weapon to have.
Using MediaPro means I can be on the phone with my clients, looking at the same catalog, and talking about images. We can compare multiple images on the screen at the same time and decide on a favorite. For those clients who aren't very computer-savvy, iView Catalog Reader is very easy to use and it makes them feel comfortable.
Many of my clients have gone on to buy their own copies of MediaPro to create their own catalogs. In an age where all the photography talk seems to be about "technology, technology, and more technology," MediaPro puts the focus back on the images.
I currently shoot 100% digitally with a Canon EOS 20D. My lenses are - EF10-22mm, 28-70 f2.8 L series zoom, 70-200 f2.8 L series zoom, 400mm f5.6 L series, a 1.4x and 2x converter and a 580EX flash. I work mostly with natural light so don't own a studio lighting kit, although I do often use reflectors. My computer is a self-built PC with 2GB of Ram, and an 80GB and 250GB hard drive running Windows XP Pro and a 19" CRT monitor (calibrated with a Spyder). I have four 1GB SanDisk Ultra III CF cards that usually last me a day's worth of shooting and I download them all to an EastGear CompactDrive PD70X portable hard drive (80GB) at the end of the day. I then download all my images from the PD70x into my computer.
The only time I ever print my photos is to put together a contact sheet for a magazine submission so that the editors can just circle which pictures they want to run without opening the disc. As a result, I have a basic Epson printer and it does the trick. I'm by no means a technology dunce but I like things that are simple and do what I need them to do. I'd rather spend hours photographing, rather than sitting in front of the computer working and iView MediaPro makes that possible.