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Capture The Action At The Speed Of Life: The Nikon 1 AW1 Is The World's First Waterproof And Shockproof Interchangeable Lens Camera



When it's time for some aquatic action, the Nikon 1 AW1 offers several underwater controls. When in Underwater mode, users can choose from either three options (standard, scuba, close-up), which will automatically adjust the camera's settings to deliver optimal results based on the type of activity that a user is participating in. Additionally, the Underwater White Balance setting makes adjusting white balance simple, while the Underwater Distortion Control corrects the effects of distortion caused by water.

Share the Adventure: Wirelessly Send Images from the Nikon 1 AW1
For those who want to share their images from their latest expeditions instantly, users will be able to take advantage of the AW1's Wi-Fi capabilities. Similar to previous Nikon 1 System cameras like the Nikon 1 J3, the Nikon 1 AW1 is fully compatible with Nikon's optional WU-1b Wireless Mobile Adapter4, allowing high-quality images to seamlessly be transferred to compatible smart devices wirelessly.  If using the free Wireless Mobile Adapter Utility application for Android™5 platform smart devices as well as iPhone® and iPad®6 mobile digital devices, AW1 users will have the ability to remotely take photos with the camera from a smartphone or tablet as well.

The 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and AW 10mm f/2.8: New Lenses for the Nikon 1 AW1
Alongside the new Nikon 1 AW1, the waterproof, shockproof and freezeproof 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8 provide two versatile lens options for the individual looking for a compact camera system that can keep up with their active lifestyle. When attached to the AW1, these lenses can handle tough conditions while being waterproof (up to 49 feet), shockproof (up to 6.6 feet) and freezeproof (down to 14° F). The compact 11-27.5mm is a lightweight yet durable lens that packs a 2.5x zoom (30-74mm equivalent) and is ideal for capturing landscapes and portraiture during a family's latest expedition. Portable and ultra-compact, the 10mm provides AW1 shooters with a wide angle of view, useful when capturing everything from sweeping landscapes to close-up action that fills the frame. Not to be outdone, the 10mm has a fast aperture of f/2.8, to capture special moments with incredible clarity and a soft natural background, even in challenging light such as dusk or when underwater.

For further versatility when out of the water, the Nikon 1 AW1 is also fully compatible with the expanding lineup of incredibly sharp 1 NIKKOR lenses, Nikon 1 accessories, as well as a wide range F-Mount NIKKOR lenses when connected to the FT-1 Mount Adapter.

New Nikon 1 Accessories: New Skins Provide More Control and Personal Flair
Demonstrating Nikon's commitment to the newly introduced waterproof, shockproof and freezeproof products, Nikon also introduced new accessory skins for the Nikon 1 AW1 and the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 lens. To provide more grip, comfort and control when shooting, the new accessory skins provide extra protection while also adding visibility and personal flair to their Nikon 1 Camera System setup.

For those adventurers looking for the flexibility to swap lenses in environments with extreme temperature and humidity changes, Nikon has developed a new filter attachment, the Filter AW 40.5 NC, to effectively combat the common occurrence of condensation. Nikon has also announced the development of the SB-N10 Underwater Speedlight. The SB-N10 will offer extra illumination when capturing still images underwater or in extreme low-light conditions.

Price and Availability:
The Nikon 1 AW1 will be available as a one-lens kit, with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 lens, and a two-lens kit with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6  and 1 NIKKOR AW 10mm f/2.8 lenses. The Nikon 1 AW1 kit with the 11-27.5mm will be available in October 2013 for the suggested retail price (SRP) of $799.957. The Nikon 1 AW1 two lens kit with the 11-27.5mm and 10mm lenses will be available in October 2013 for the suggested retail price (SRP) of $999.957. To complement consumers' preferences, the Nikon 1 AW1 kits will come in three different colors including black, silver and white. Additionally, the new accessory skins for the AW1, 11-27.5mm lens and 10mm lens will come in a variety of colors including black, khaki and orange. These skins will be available in October 2013 for the suggested retail price (SRP) of $36.967. Lastly, the new Filter AW 40.5 NC attachment will be available in Spring 2014, though the suggested retail price (SRP) has not yet been announced.

For more information on these new Nikon 1 Advanced Camera with Interchangeable Lens System products as well as other Nikon products, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. Nikon Corporation, the parent company of the Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced the production of over 80 million NIKKOR lenses in 2013, creating a new milestone in Nikon's heritage of superior optics.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon's photographic lenses, which are precision crafted to the most exacting standards in Nikon's own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR" for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon's lenses that symbolizes durability, high image quality and optical excellence.

1Among digital cameras with interchangeable lenses available as of September 9, 2013 (according to research conducted by Nikon Corporation).
2Among digital cameras with interchangeable lenses available as of September 9, 2013 as determined by Nikon performance tests; measured when using the single-point AF mode and the shortest focal length of 1 NIKKOR VR 10-30mm f/3.5-5.6 (according to research conducted by Nikon Corporation).
3Among digital cameras with interchangeable lenses available as of September 9, 2013 (according to research conducted by Nikon Corporation).


   







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