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Canon's Powershot S5, SD850 Set New Standards with Arsenal of Top-Tier Advancements



PowerShot S5 IS Digital Camera Features:

Movie Action and MovieSnap

The PowerShot S5 IS camera features four movie modes with Canon's Face Detection AF and AE. Similar to its still mode role, Face Detection AF focuses on the faces in the movie scene while Face Detection AE measures and accounts for the brightness of the faces when it is evaluating the appropriate overall scene exposure. What's more, the one-touch "modeless movie" feature makes the decision to capture movies virtually instantaneous by engaging the movie function at the press of a dedicated button, without first switching to a shooting mode.

For even greater flexibility, The S5 IS camera's MovieSnap feature enables users to capture high-resolution eight-megapixel still images at any point during the movie. This "best of both worlds" solution transforms the family photographer into the family videographer, and preserves moving memories and milestones in their original action format while making key moments a snap to view in frames, photo albums and easy-to-share in emails.

Rugged, Reliable and Ready-To-Go

The feel is unmistakably one of reliability. Canon's new PowerShot S5 IS digital camera ergonomic grip fits firmly into the hand and the ready-for-action rubberized grip cover offers a substantial sense of reassurance. From its fast shutter-speed capabilities - up to1/3200 sec. - to the new accessory Hot-Shoe that accommodates a variety of Canon EX-series Speedlite flashes, the PowerShot S5 IS digital camera is a technological bridge between Canon's advanced point and shoot compact digital cameras and its entry-level digital SLR cameras. For those seeking still greater optical capabilities, Canon offers an optional 1.5x teleconverter, a .75x wide converter and a close-up lens.

What's in the Box?

Despite its rich repertoire of photo features, the PowerShot S5 IS digital camera measures a mere 4.6 inches long, 3.15 inches high and 3.06 inches wide and tips the scales at less than 16 ounces. In stores beginning in early July 2007, the PowerShot S5 IS digital camera kit includes four AA alkaline batteries, a 32MB SD memory card, a USB interface cable, a stereo AV cable for audio/video output, and a full suite of Canon's latest software applications. The PowerShot S5 IS digital camera carries an estimated selling price of $499.99.*

PowerShot SD850 IS Digital ELPH Camera Features:

Dazzling Stills or Movies in the Palm of Your Hand In addition to its multiple still photo shooting modes, the PowerShot SD850 IS Digital ELPH camera features six movie modes, including normal and fast frame rates as well as a new Time Lapse movie setting that permits a movie recorded at intervals - the opening of a flower for example - to be condensed into a brief time frame when viewed at the normal 30 frames per second (fps) frame rate. Additionally, the camera's sound recorder can capture audio clips of up to two hours each.

Height, Weight and Compact Design

True to the continual design innovations of Canon's ELPH line of cameras, the PowerShot SD850 IS Digital ELPH is barely big enough to cause a bulge in a breast-pocket, measuring a mere 3.56-inches long, 2.22-inches high and 1.04-inches wide, and weighing in at only 5.82 ounces. In stores beginning in mid-June 2007, the camera kit includes a Lithium-ion rechargeable battery and battery charger, a 32MB SD memory card, a USB interface cable, an AV cable for audio/video output and a full suite of Canon's latest software applications. The PowerShot SD850 IS Digital ELPH camera carries an estimated selling price of $399.99*.

Windows Vista Ready

As one of Microsoft's Premier Launch Partners, Canon is proud to announce that all PowerShot digital cameras announced in 2007 are Certified for Windows Vista according to Microsoft standards, without any extra downloads or upgrades. Additionally, all current models are fully compatible with other operating systems including Windows XP and Mac OS X (Versions 10.2 - 10.4).

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the 2006 BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2006, with global revenues of $31.8 billion.


   







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