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HP Demonstrates Power of Digital Printing with Extended Alliance, New Solutions at PhotoPlus

An HP Scitex printer.

Additionally, HP revealed digital fine art reproduction solutions powered by HP Artist Software technology designed for third-party camera vendors. The software is designed to simplify and optimize the digital fine art workflow, allowing photographers to greatly increase their productivity, extend their creative expression and grow their businesses.

A new collaboration between HP and Nikon enables an end-to-end capture to print simplified workflow solutions for fine art reproduction, optimized for the Nikon D3 camera and the new HP Designjet Z3200 Photo Printer. The solution is delivered by a special edition of ErgoSoft StudioPrint photo Raster Image Processor (RIP) using HP Artist Software technology.

In addition, Better Light, Inc., a leader in large-format digital image capture, presented the new ColorSage Software that is using HP Artist Software technology in combination with Better Light's digital scanning backs and the HP Designjet Z3200 photo printer. The solutions will be on display in the HP booth 136 and the Better Light booth 349.

Also at PhotoPlus Expo, HP and Calumet Photographic hosted the opening reception with acclaimed Hollywood photographer Douglas Kirkland as he unveiled his "Freeze Frame" exhibit. Printed on the new HP Designjet Z3200, "Freeze Frame" contains more than 400 photographs taken by Kirkland from the 1960s to 2000s.

HP also hosted the "Double Exposure" seminar with acclaimed photographers Elliott Erwitt and Alec Soth of Magnum Photos as they shared work from their archives and current projects and discussed their unique approaches to photojournalism, fine art and documentary. The seminar took place on Friday, Oct. 24 from 6 p.m. - 7:30 p.m. at the Jacob Javits Convention Center, rooms 1E15/1E16.