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Panasonic Introduces First Interchangeable Lenses for Micro Four Thirds System and Smallest Digital Interchangeable Lens Camera
source: Panasonic

LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.
The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S will be the standard kit lens with the LUMIX DMC-G1.
New Lumix G1

AF Tracking: Automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down.

Intelligent Exposure: Helps prevents photos from being under- or over-exposed by analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash.

MEGA O.I.S.: Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand movement from creating a blurry image.

Intelligent ISO: Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.

Intelligent Scene Selector: Senses the ambient conditions and will automatically select the appropriate mode from Scenery, Portrait, Close-up, Night Portrait or Night Scenery.

Face Detection: Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear. Also features Digital Red-Eye correction.

Panasonic's two new Micro Four Thirds System lenses produce professional-level images, typical of digital single-reflex lens (DSLR) cameras, while greatly reducing the size.

For instance, the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S lens is nearly half the size and weight of traditional DSLR lenses with comparable focal lengths.*

Both lenses feature Panasonic's Mega O.I.S. (optical image stabilizer), which helps reduce blur caused by hand movement when snapping photos, and are compatible with Panasonic's Contrast AF (Auto Focus) system found in the LUMIX DMC-G1. Contrast AF in the G1 allows the user to choose from a wide-range of AF modes, including: multiple-area AF with up to 23 focus areas; 1-area AF with a selectable focus area; Face Detection; and AF Tracking. The lenses also feature a durable metal mount and multi-coated lens to reduce ghosts and flares on images. In addition, seven aperture blades create a rounded shape that produces smoothness when shooting out-of-focus areas, helping to deliver top optical performance.

"The introduction of the Micro Four Thirds System is a huge advancement for digital photographers as the reduction in size and weight of these lenses will really change the market and make this format more approachable," said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company.

"Average consumers interested in purchasing an advanced camera were previously deterred by the bulkiness and inconvenience of DSLRs, so these new lenses provide the same level of quality that consumers demand, but in a package much more suitable for active lifestyles."

The LUMIX G VARIO 14-45mm/F3.5-5.6ASPH./MEGA O.I.S. will be part of the kit with the LUMIX DMC-G1 body and will be available in mid-November. The LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. will also be available in November. Pricing for the both lenses will be announced in early October.

*Compared to LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens, available with the Panasonic LUMIX DMC-L10 kit.

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd.